Konstruksi Pesan Dakwah Habib Muhammad Taufiq al-Djufri dalam Ceramah Pernikahan: Analisis Semiotika Roland Barthes pada Konten YouTube
The Construction of Da'wah Messages by Habib Muhammad Taufiq al-Djufri in Wedding Sermons: A Semiotic Analysis of Roland Barthes on YouTube Content
Abstract
Marriage sermons by Habib Muhammad Taufiq al-Djufri have become a meaningful medium of Islamic preaching, serving not only as religious advice but also as social and ideological critiques of materialistic culture and the increasing number of divorce cases. This study aims to reveal the construction of Islamic preaching messages in his sermons and their role in shaping the community’s religious and social awareness. Using a qualitative approach, this research applies Roland Barthes’ semiotic method, which distinguishes three layers of meaning: denotation, connotation, and myth. The data were collected from transcripts of Habib Muhammad Taufiq al-Djufri’s YouTube sermons on marriage and analyzed through interpretation of literal, symbolic, and ideological meanings. The findings show that the sermons construct multi-layered preaching messages: (1) true happiness lies not in wealth but in prayer and peace of mind, (2) marriage is directed toward the birth of pious offspring rather than social status, (3) domestic conflicts are viewed as tests to be resolved with patience and communication, (4) the husband is affirmed as the spiritual leader of the family, and (5) the marital relationship is portrayed as a garment that protects and preserves dignity. These findings highlight a shift in community orientation from materialism to spiritualism, from egoism to collectivity, and from social contracts to sacred bonds. Therefore, the construction of preaching messages in these sermons comprehensively encompasses faith, Sharia, and ethics.
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