Behind the Selling Price Determination in Commercial Photography Service Practice
Abstract
The photography industry is part of the creative economy, especially the process of determining the selling price of a product is the main focus of photographers in setting product prices. The study aims to determine the effect of value, profit, and cost on the practice of setting the selling price of products in the commercial photography business. It uses a qualitative approach with a netnographic method. The results of the study show that the determination of the selling price can be based on values and culture, as well as the philosophy of thought that exists in society, where a phase in business is not always about profit, but more than that. It means that the profession is not only talking about profits, but how the profession is lived, enjoyed.
Downloads
References
Ahmad, K., 2013. Akuntansi Manajemen, Edisi Revisi. Jakarta: Rajawali Pers.
Amaliah, T.H., & Sugianto. 2018. Konsep Harga Jual Batawian dalam Bingkai Si Pitung. Jurnal Akuntansi Multi-paradigma. 9(1): 20-37. DOI: https://doi.org/10.18202/jamal.2018.04.9002.
Anwar, F., Amaliah, T.H., Naholo, S., 2015. Internalisasi Nilai-Nilai Budaya Grontalo “Rukuno Lo Taaliya” dalam Penetapan Harga Jual pada Pedagang Tradisional di Kota Gorontalo. Jurnal Akuntansi an Auditing. 12(2): 89-109.
Ardian Fanani. 2020. Bantu UMKM, 2 Fotografer di Banyuwangi Beri jasa Foto Kuliner Gratis. Retrieved from https://news.detik.com/berita-jawa-timur/d-4991473/bantu-umkm-2-fotografer-di-banyuwangi-beri-jasa-foto-kuliner-gratis/2. Di akses pada 17 Agustus 2021.
Auer, R.A., Chaney, T., & Saure, P., 2018. Quality Pricing to Market. Journal of International Economics, 110, 87-102. https://doi.org/10.1016/j.jinteco.2017.11.003.
Azmi, M., Lahuri, S., Kanggas, F., Kamaluddin, I., & Harahap, S. (2021). Productive Waqf Fund Management Strategy. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 4(1), 201-218. https://doi.org/10.31538/iijse.v4i1.1576
Bouwens, J., & Steens, B., 2016. Full Cost Transfer Pricing and Cost Management. Journal of Management Accounting Researh. 28(3): 63-81. https://doi.org/10.2308/jmar-5130.
Dias, A.A.de S.P. dan L.L. Rondrigues. 2010. “Quality: The Cost of a Competitive Strategy Enabling a Price”. Interdisci-plinary Studies Journal, 1(1), 1799-2702.
Dinny Mutieh. 2020. Fotografer Singapura Beri Jasa Potret Makanan Cuma-Cuma, Hasil Fotonya Bikin Ngiler. Retrieved from https://www.liputan6.com/lifestyle/read/4265245/fotografer-singapura-beri-jasa-potret-makanan-cuma-cuma-hasil-fotonya-bikin-ngiler. Diakses pada 17 Agustus 2021.
Ellstrom, D., & Larsson, M.H., 2017. Dyanamic and Static Pricing in Open-Book Accounting. Qualitative Research in Accounting & Management. 14(1): 21-37. https://doi.org/10.1108/QRAM-09-2015-0071.
Hansen & Mowen. 2001. Manajemen Biaya, Buku II, Terjemahan Benyain Molan. Jakarta: Salemba Empat.
Hardesty, D.M., Bearden, W.O., Haws, K.L., & Kindwell, B., 2012. Enhancing Perceptions of Price-Value Associated with Price-Matching Guarantees. Journal of Bussiness Research. 65(8):1096-1101. https://doi.org/10.1016/jjbus-res.2011.08.024.
Hidayat, S., & Triyuwono, I., 2016. Praktik Penentuan Harga Jual Berbasis Meuramin. Jurnal Akuntansi Multiparadigma. 10(1):42-62. Retrieved from https://www.researchgate.net/publication/333946257_PRAKTIK_PENENTUAN_HARGA_JUAL_BERBASIS_MEURAMIN. Diakses pada 26 September 2021.
Ismail, J., 2020. Etnometodologi Price Setting pada Warung Makan Mba Citra. Jurnal. 6(2): 35-45. ISSN 2339-1502.
John W. Cresswell. 2007. Qualitative Inquiry and Research Design: Choosing Among Five Approaches. California: SAGE Publications.
Kumparan News. 2020. Cerita Loren, Bikin Gerakan Jasa Foto Dibayar dengan Donasi ke Orang Lain. Retrieved from https://kumparan.com/kumparannews/cerita-loren-bikin-gerakan-jasa-foto-dibayar-dengan-donasi-ke-orang-lain-1tPgimpglQU/full. Diakses pada tanggal 17 Agustus 2021
Kuswarno, E., 2008. Etnografi Komunikasi: Suatu Pengantar dan Contoh Penulisannya. Bandung: Widya Padjajaran.
Melisa Mailoa. 2020. Berkah di balik Jasa Foto Makanan. Retrieved from https://news.detik.com/x/detail/intermeso/20201017/Berkah-Di-Balik-Jasa-Foto-Makanan/. Di akses pada 17 Agustus 2021.
Mulyadi. 1993. Akuntansi Manajemen : Konsep, Manfaat, dan Rekayasa Edisi 2, cetakan 1. Yogyakarta: STIE YKPN.
Mulyadi. 2001. Akuntasi Manajemen Konsep, Manfaat dan Rekayasa. Edisi 3. Jakarta: Salemba Empat.
Pal, B., Sana, S.S., & Chaudhuri, K., 2012. Multi-item EQQ Model while Demand is Sales Price and Price Break Sensitive. Economic Modelling. 29(6): 2283-2288. https://doi.org/10.1016/J.ECO-MOD.2012.06.039.
Pandey, N., mehta, N., & Roy, S.B., 2017. Semiconductor Pricing Strategy in USB Market: A Market Leader’s Dilemma. Bussiness Perspectives and Research. 5(1): 1-10. https://doi.org/10.1177/2278533716671614.
Ragam. 2021. Fotografer Peduli Dimasa Pandemi. Retrieved from https://gotvnews.co.id/read/fotografer_peduli_dimasa_pandemi.phtml. Diakses pada 17 Agustus 2021.
Saputri, B.W., 2020. Analisis dan Penentuan Harga Pokok Produksi Sebagai Dasar Penetapan Harga Jual Jasa di Studio GoFoto. Kerja Praktik. Universitas Dinamika.
Soedjono, S., 2007. Pot-Pourri Fotografi. Jakarta, Penerbit Universitas Trisakti.
Tjin, Enche & Erwin Mulyadi. 2014. Kamus Fotografi. Jakarta: PT. Elex Media Komputindo.
Zakiyah, I., Yuliana, R., 2018. Penyertaan Nilai Kasih (Neser) dalam Penentuan Harga Jual Terasi Madura. Seminar Nasional dan Call for Paper. Manajemen, Akuntansi, dan Perbankan. pp. 562-573
Copyright (c) 2022 Sugianto Sugianto
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
