Analysis of the Multi-Factor Evaluation Process Method in the Decision of Choosing Asuransi Jiwa Syariah Bumiputera Branch Medan
Abstract
Insurance products are financial instruments used to anticipate the risk of financial loss that may occur in life. Choosing a life insurance product that suits the needs of prospective customers requires the right method to increase efficiency with appropriate product suitability information, to facilitate prospective customers in making decisions about choosing sharia life insurance products that are in accordance with the conditions of prospective customers based on several factors, namely age, insurance premiums, benefits, payment period and method of payment. The Multi-Factor Evaluation Process (MFEP) method is used to facilitate decision-making so that it is more accurate, efficient, and effective. The results of the ranking in this study are the ranking of Sharia life insurance products that are recommended for prospective customers, sorted from the highest to the lowest evaluation weight value. Based on calculations performed using the Multi-Factor Evaluation Process (MFEP) method, Mitra Iqra’ Plus Products received a score of 2.60, Mitra Mabrur Plus received a score of 2.40, and AJSB Assalam Family received the highest score of 3.40. It can be concluded that the AJSB Assalam Family product is a product that is recommended to customers.
Downloads
References
Agustina, M. (2019). Implementasi Metode Multi Factor Evaluation Process (MFEP) Dalam Membuat Keputusan Untuk Memilih Asuransi Kesehatan. Jurnal Ilmiah Matrik, 21(2), 108–117. https://doi.org/10.33557/jurnalmatrik.v21i2.574
Budihartanti, C., Dewi, Y. N., & Purnamasari, I. (2021). Penerapan Metode Multi Factor Evaluation Process Dalam Rekomendasi Maskapai Penerbangan. Journal of Information System, Informatics and Computing, 5(1), 16. https://doi.org/10.52362/jisicom.v5i1.466
Daulay, A. N., & Nasution, M. L. (2019). Manajemen Pemasaran Asuransi Syariah. Medan: FEBI UINSU.
Diana. (2018). Metode Dan Aplikasi Sistem Pendukung Keputusan. Yogyakarta: Deepublish.
Ersa, L., Afif, I. S. F. Al, & Hidayatulloh, S. (2022). Sistem Pendukung Keputusan Penentuan Produk Otomasi Paling Diminati Dengan Metode Multi Factor Evaluation Process. Paradigma - Jurnal Komputer Dan Informatika, 24(1), 37–46. https://doi.org/10.31294/paradigma.v24i1.971
Harmayani, H., & Dwina, V. (2020). Analisis Metode Multi Factor Evaluation Process pada Pemilihan Produk Perbankan yang sesuai Kebutuhan Nasabah. J-SAKTI (Jurnal Sains Komputer Dan Informatika), 4(2), 711–720. https://doi.org/http://dx.doi.org/10.30645/j-sakti.v4i2.264
Imsar, Nasution, J., & Ndraha, A. A. (2022). Analisis Pengaruh Pembiayaan Paket Masa Depan (PMD) Terhadap Pertumbuhan Usaha Mikro Kecil dan Menengah (UMKM) dan Peningkatan Pendapatan …. 3, 20–30.
Junaedi, L., Cahyono, A. S., & Muchayan, A. (2018). Implementasi Multi Factor Evaluation Process ( MFEP ) untuk Pemilihan Kompetensi Keahlian Calon Siswa SMK Ketintang Surabaya. Journal of Advances in Information and Industrial Technology (JAIIT), 2(1), 1–12. https://doi.org/https://doi.org/10.52435/jaiit.v2i1.12
Karmila, & Sulmiati. (2022). Sistem Pendukung Keputusan Prioritas Penyandaran Kapal Menggunakan Metode Multi Factor Evaluation Process (MFEP). Jurnal Sistem Informasi SIBerPro, 64(7), 17–24. https://doi.org/https://doi.org/10.56708/siberpro.v7i1.323
Khaidir, A. (2014). Sistem Pendukung Keputusan Penyeleksian Calon Siswa Baru Di Sma Negeri 1 Badar Dengan Metode Multifactor Evaluation Process ( Mfep ). Pelita Informatika Budi Darma, VI(April), 148–153.
Latif, L. A., Jamil, M., & Abbas, S. H. (2018). Buku Ajar: Sistem Pendukung Keputusan Teori dan Implementasi. Yogyakarta: Deepublish.
Lubis, F. A. (2020). Preferensi Masyarakat Al Washliyah Terhadap Asuransi Syariah Di Sumatera Utara. Medan: Disertasi, Universitas Islam Negeri Sumatera Utara.
Manurung, H. A., Malawat, M. S., & Muhazir, A. (2021). Implementasi Metode Multi Factor Evaluation Process Pada Sistem Pendukung Keputusan Pembelian Mobil. JUTSI (Jurnal Teknologi Dan Sistem Informasi), 1(3), 281–288. https://doi.org/https://doi.org/10.33330/jutsi.v1i3.1342
Mapuna, H. D. (2019). Asuransi Jiwa Syariah; Konsep dan Sistem Operasionalnya. Al-Risalah Jurnal Ilmu Syariah Dan Hukum, 19(1), 159. https://doi.org/10.24252/al-risalah.v19i1.9976
Muhridan, A., Saputra, H., & Mariatul Kifti, W. (2021). Implementasi Metode Multi Factor Evaluation Process Untuk Menentukan Kenaikan Gaji Karyawan Pada CV. Karya Bersama. JUTSI (Jurnal Teknologi Dan Sistem Informasi), 1 No. 3, 267–274. https://doi.org/https://doi.org/10.33330/jutsi.v1i3.1340
Primadasa, Y., & Amalia, V. (2017). Penerapan Metode Multi Factor Evaluation Process untuk Pemilihan Tanaman Pangan di Kabupaten Musi Rawas. Sisfo, 07(01), 47–58. https://doi.org/10.24089/j.sisfo.2017.09.004
Putri, S. W., Arifia, A., & Muqtadir, A. (2021). Sistem Pendukung Keputusan Pemilihan Film Kartun Layak Tonton Untuk Anak-Anak Menggunakan Metode MFEP (Multi Factor Evaluation Process). CURTINA: Computer Science or Informatic Journal, 2(1), 16–26.
Saputra, I. J., & Rozi, A. (2022). Sistem Pendukung Keputusan Penilaian Kinerja Pegawai Pemerintahan Desa Menggunakan Metode Multi Factor Evaluation Process (MFEP). Jurnal Sistem Informasi Dan Bisnis Cerdas (SIBC), 15(1), 20–29. https://doi.org/https://doi.org/10.33005/sibc.v15i1.2653
Siregar, A. F., & Syahriza, R. (2022). Analisis Strategi Komunikasi Pemasaran Asuransi Syariah pada Asuransi Jiwa Bumiputera Syariah. Jurnal Manajemen Akuntansi (JUMSI), 2(2), 1–7.
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Sutra, L., & Nurcahyo, G. W. (2020). Sistem Pendukung Keputusan dengan Metode Multi Factor Evaluation Process dalam Mengidentifikasi Penerima Bantuan yang Tepat pada Program Keluarga Harapan. Jurnal Informatika Ekonomi Bisnis, 3, 48–52. https://doi.org/10.37034/infeb.v3i2.65
Yusrizal, Y., & Lubis, F. A. (2020). Potensi Asuransi Syariah Di Sumatera Utara. HUMAN FALAH: Jurnal Studi Ekonomi Dan Bisnis Islam, 7(2). https://doi.org/10.30829/hf.v7i2.8851
Zainal, E. A. (2020). Hukum Asuransi. Jakarta: PT Cipta Gadhing Artha.
Copyright (c) 2023 Laura Oktarani Br Torong, Chuzaimah Batubara
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
