The Influence of Price, Product Quality, And Security on Consumer Buying Interest in Online Shopee Shopping (Study on Labuhanbatu University Students’ Management Study Program)
Abstract
The purpose of this study was to examine the involvement of each of the variables analyzed and to see the effect of price, product quality, and security on consumer repurchase interest in online shopping (a case study of students at Labuhanbatu University, Management Study Program). In this study, the data collection method used by researchers was collecting data through primary data. The sample used in this study that has been examined is as many as 50 people with predetermined conditions. The data in this study were processed using the SPSS application ver. 24 by testing the hypothesis. The results showed that partially or by T-test the price variable had a positive and significant effect on the repurchase intention variable, this can be seen from T count 4.931 > 2.012 T table with a sig level of 0.000 < 0.05. The product quality variable has a positive and significant effect on the repurchase intention variable, this can be seen from the results of T count 7.536 > 2.012 T table with a significance value of 0.000 < 0.05. The security variable has a positive and significant effect on the variable of repurchase intention, this can be seen from the results of T count 5.108 > 2.012 T table with a significance value of 0.000 < 0.05. Meanwhile, together or through the F test, the price, product quality, and safety variables have a positive and significant effect on the Repurchase Interest variable. This can be seen from the results of F count 63.167 > 2.57 F table with a significance value of 0.000 < 0.05.
Downloads
References
Agustiningrum, Dian, and Anik Lestari Andjarwati. (2021). "The Effect of Trust, Convenience, and Security on Purchase Decisions in the Marketplace." Journal of Management Science 9(3):896–906. doi: 10.26740/jim. v9n3.p896-906.
Alwafi, R. (2016). "The Influence of Perceived Security, Ease of Transactions, Trust in Stores and Shopping Experience on Buying Interest Online at Tokopedia.Com Buying and Selling Sites."
Ghanimata, Fifyanita, and Mustafa Kamal. (2012). "Analysis of the Influence of Price, Product Quality, and Location on Purchasing Decisions (Study on Purchasing Milkfish Juwana Elrina Semarang)." Diponegoro Journal of Management 1(2):1–10.
Hasibuan, EJ, EFS Simanjorang, and ... (2022). "The Effect of Product Variation, Prices, Customer Satisfaction on Customer Loyalty at Holat Afifah Restaurant..." … Insight: A Scientific Journal … 17(2):202–16.
Ibrahim, Malik, and Sitti Marijam Thawil. (2019). "The Influence of Product Quality and Service Quality on Consumer Satisfaction." Journal of Management and Business Research (JRMB) Faculty of Economics UNIAT 4(1):175–82. doi: 10.36226/jrmb.v4i1.251.
Kotler, P. (2008). “Marketing Management, vol. 1.” PT Gramedia group index 1 (How to manage marketing): 1.
Kotler, P. and G. Armstrong. (2004). Principles of Marketing . 10thn Edit ed. New Jersey: Prentice Hall.
Loyalty, Toward, Consumers To, Traditional CAKES, Serabi Pak, and Raja Di. (2022). "Nuri Zulfa Elina, Elida Florentina Sinaga Simanjorang, Fadzil Hanafi Asnora." 8721:1529–38.
Martini, Tina. (2015). "Analysis of the Influence of Price, Product Quality and Design on Purchasing Decisions of Honda Brand Motorized Scooters." Research Journal 9(1):113–32. doi: 10.21043/jupe.v9i1.854.
Pearls, Pearls, and Imam Wibowo. (2020). "The Influence of Trust, Safety and Product Quality on Purchasing Decisions." Journal of Business Management Krisnadwipayana 8(2):10–20. doi: 10.35137/jmbk.v8i2.419.
Nasution, Siti Lam'ah, Christine Herawati Limbong, and Denny Ammari Ramadhan. (2020). "The Influence Of Product Quality, Brand Image, Trust, Convenience, And Price On Purchase Decisions At E-Commerce Shopee (Survey of Undergraduate Students of the Faculty of Economics, Management Department, Labuhan Batu University)." Ecobisma (Journal of Economics, Business and Management) 7(1):43–53. doi: 10.36987/ecobi.v7i1.1528.
Prihartono, Rissa Mustika Sari; (2020). "The Influence of Price and Product Quality on Purchasing Decisions (Customer Survey of Rise Sheet Products)." Jimea 4(1):106–13.
Prilano, Kelvin, Andrisan Sudarso, and Fajrillah. (2020). "The Influence of Price, Security and Promotion on Lazada Online Store Purchasing Decisions." Journal of Business and Economics Research (JBE) 1(1):1–10.
Pupuani, NW, & Sulistyawati, E. (2013). "The Effect of Marketing Mix on Consumer Satisfaction and Repurchasing Behavior (Case Study on Pepsodent Brand Toothpaste Products in Denpasar City)." E-Journal Management , 2 .
Purnomo, Eco. (2016). "Location of Consumer Purchase Interest in Buying Local Rice (Case Study of Rambah Utama Village)." Student Journal of Management Study Program, Faculty of Economics 7.
Rahman, Arif. (2020). Powerful Marketing Strategy Mic for Small Business An Effective Way to Knock Out Competitors. First Print Jakarta: Trans Media Pustaka.
Simanjorang, Elida Florentina Sinaga. (2020). "Analysis of Factors Influencing Coffee Purchase Decisions at Warkop On Mada Rantauprapat." Management Business Economics and Accounting (EBMA) 1(1):91–101.
Swastha, Basu and Irawan. (2005). Modern Marketing Management . Key Edition. Yogyakarta: Liberty.
Tania, Arrahma Elian, Haris Hermawan, and Ahmad Izzuddin. (2022). "The Influence of Location and Price on Consumer Purchase Interest." Public: Journal of Human Resource Management, Administration and Public Service 9(1):75–84. doi: 10.37606/public.v9i1.258.
Tjiptono, Fandy. (2008). Marketing Strategy . Second Edition. Yogyakarta: Andi Offset.
Yunita, Nahla Rahma, Hadi Sumarsono, And Umi Farida. (2019). "The Influence Of Risk Perception, Trust, And Security On Online Purchase Decisions At Buku Lapak (Case Study in Buka Bukalapak Ponorogo Community)." ISOQUANT: Journal of Economics, Management and Accounting 3(1):90. doi: 10.24269/iso.v3i1.243.
Copyright (c) 2023 Sonia Tanjung, Elida Florentina Sinaga Simanjorang, Christine Herawati Limbong
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
