MSMEs Business Scale-Up Strategy
Abstract
This research aims to use qualitative research methods concerning strategies for developing MSME businesses. Data collection techniques through interviews with similar companies and MSME Company Scale Up experts. The results of the analysis show that there are 4 strategies: 1. Inspired Stage (Idea Validation), at this stage business people have the desire to run, own, and develop a culinary business. 2. Start Stage (Product Validation), at this stage business people have started trying and carrying out "tests" or validation of the products they have, businesses that use vending machines can have greater capacity. 3. Scale Stage (Business Model Validation), at this stage, customers are already coming back, meaning the business model is already running. What else do you need to prepare and how to develop it? 4. Sustainability Stage, the goal of the business is "sustainability" meaning that the business can run continuously, there are growing profits, there are customers who come back, there are customers who recommend. To successfully develop a business, you must fulfill the 5 things above, so that the products produced can be known and accepted by consumers. In winning business competition, continuous innovation is needed, to keep up with developments that occur, as well as the implementation of good management systems, to be able to evaluate operations and product strategies. With system management, the owner does not need to be on standby at the office, just controls the reports received from the system. So that if a performance failure occurs, it can be immediately identified and resolved.
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