The Influence of Prices, Advertising, and Product Assessment on Purchase Decisions at Shoppe by State High School Students in Cibodas District, Tangerang City

  • Ronal Febri Universitas Muhammadiyah Tangerang, Tangerang, Indonesia
  • Ismayudin Yulizar Universitas Muhammadiyah Tangerang, Tangerang, Indonesia
  • Muljadi Muljadi Universitas Muhammadiyah Tangerang, Tangerang, Indonesia
DOI: https://doi.org/10.31538/iijse.v7i2.4743

Abstract

The findings of research conducted using Smart PLS version 4.0 show that, with a path coefficient value of 0.000 for each, product and advertising ratings have a big impact on high school students' decisions to buy on Shopee. Price, however, also has an impact on the decision about what to buy (with a path coefficient value of 0.165), but is not statistically significant. Overall, advertising, product ratings, and price together explained approximately 95.6% of the variation in students' purchasing decisions. These findings provide an important picture of the factors that influence purchasing decisions on Shopee for high school students in Cibodas District, Tangerang City.

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Published
2024-04-20
How to Cite
Febri, R., Yulizar, I., & Muljadi, M. (2024). The Influence of Prices, Advertising, and Product Assessment on Purchase Decisions at Shoppe by State High School Students in Cibodas District, Tangerang City. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 7(2), 2435-2444. https://doi.org/10.31538/iijse.v7i2.4743
Issue
Vol 7 No 2 (2024): Sharia Economics
Section
Articles

Copyright (c) 2024 Ronal Febri, Ismayudin Yulizar, Muljadi Muljadi

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