The Influence of Country of Origin, Brand Image, and Product Quality on Purchasing Decisions for Cosrx Skincare

Luqy Aizzatul Ffakhiroh; Siti Aminah

doi:10.31538/iijse.v8i1.5492

Luqy Aizzatul Ffakhiroh Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia
Siti Aminah Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia

DOI: https://doi.org/10.31538/iijse.v8i1.5492

Keywords: Country of Origin, Brand Image, Product Quality, and Purchasing Decision

Abstract

Skincare has developed rapidly in the last few years, the skincare brands available are very diverse, one of which is Cosrx which comes from South Korea. South Korea is considered a highly innovative country in the beauty and skincare industry, known for its advanced technology and effective product formulations. This research aims to determine the influence of Country of Origin on the decision to purchase Cosrx skincare, the influence of brand image on the decision to purchase Cosrx skincare, and the influence of product quality on the decision to acquire Cosrx skincare. The research method used is quantitative research. The sample in this study used the Likert formula and the results were 90 respondents. The Purposive Sampling method was used for sampling. The data analysis approach uses the PLS (Partial Least Square) program. Based on the research results, country of origin, brand image and product quality all positively and significantly influence consumer purchasing decisions for Cosrx skincare.

Downloads

Download data is not yet available.

References

Amrullah, Pamasang S. Siburian, Saida Zainurossalamia ZA, (2017). The Effect of Product Quality and Service Quality on Honda Motorcycle Purchasing Decisions. Journal of Economics and Management, Volume 13, (2). Page 99-118

Ajeng Syarifa Al Kaunaini, D., & Aminah, S. (2022). The Effect of Brand Image and Product Quality on Indomilk Milk Purchasing Decisions in Sidoarjo Studies on Indomilk Milk Consumers in Waru District, Pengaru. Management Studies and Entrepreneurship Journal, 3(4), 2549-2557.

Dewi, R. S., Rahadhini, M. D., & Suprayitno. (2019). Analysis of the Effect of Brand Image, Brand Trust, and Product Attributes on Purchasing Decisions. Journal of Economics and Entrepreneurship Vol.19, No. 4 December, 502-510.

Ernawati, D. (2019). The Effect of Product Quality, Product Innovation, and Promotion on Purchasing Decisions for Hi Jack Sandals Bandung Products. Journal of Management Insights, Vol. 7 Number 1

Falah, T. A., Abidin, Z., & Hudayah, S. (2020). The Influence of Advertising Creativity and Country of Origin on Purchase Intention and Car Purchase Decisions. In | Bulletin of Management & Business (BMB) (Vol. 1, Issue 1). https://mix.co.id/marcomm/brand-insight/marketing-strategy/rilis-mpv-xpander-ini-

Fajriyah, & Eva. (2019). The Effect of Country of Origin, Product Knowledge, and Celebrity Endorser on Online Purchasing Decisions for Nature Republic Skin Care.

Isbahi, M. B. (2023). Factors Influencing Purchase Behavior: Consumer Interest, Price, and Product Quality (Literature Review HRM). Danadyaksa: Post Modern Economy Journal, 1(1), 18–36. https://doi.org/10.69965/danadyaksa.v1i1.6

Istiyono, W. A., & Rizal, A. (2022). The Effect of Product Quality, Service Quality, and Trust on Customer Satisfaction (Study on Customers of the Semarang Branch of the Gacoan Noodle Restaurant). SEIKO: Journal of Management & Business, 5(2), 2022-2395. https://doi.org/10.37531/sejaman.v5i2.2174

Nasyatul, A (2020). The Effect of Store Atmosphere, Brand Ambassador, and Green Marketing on Consumer Purchase Interest in Innisfree Central Park Mall. In Journal of Management, Satya Negara University Indonesia (Vol. 5)

Nayumi, S., & Sitinjak, T. J. R. (2020). The Effect of Country-of-Origin Image, Brand Image, and Product Quality on Purchasing Decisions for Innisfree Products at Kelapa Gading Mall, North Jakarta. Journal of Management, 9(2), 136-146.

Ratna J. (2022). The Influence of Beauty Influencers, Social Media Marketing, and Brand Image on Purchasing Decisions of Narotama University Surabaya Students in Buying South Korean Skincare Products. Skrispi. Faculty of Economics and Business, Narotama University Surabaya

Sumpu, Nofita and L. Tumbel, Altje. (2018). "Analysis of the Effect of Brand Image and Product Quality on Samsung Smartphone Purchasing Decisions". EMBA Journal Vol. 6 No. 4.

Solihat, A. (2018). The Effect of Sales Promotion and Service Quality. Communication Science, 5, 1-15.

Salim, N. I., & Lahindah, L. (2021). The Effect of Country of Origin and Brand Image on Purchasing Decisions for Innisfree Brand Skin Care Products in Bandung. Journal of Accounting and Business Studies, 6(2), 82-99. https://doi.org/10.61769/.v6i2.547

Toha, Mohamad & Supriyanto. (2023). Factors Influencing the Consumer Research Process: Market Target, Purchasing Behavior and Market Demand (Literature Review Of Consumer Behavior). Danadyaksa: Post Modern Economy Journal, 1(1), 1–17. Retrieved from https://e-journal.bustanul-ulum.id/in

Venessa, I., & Arifin, Z. (2017). Influence of Brand Image and Price on Consumer Purchase Decisions (Survey on Students of the Business Administration Study Program, Faculty of Administrative Sciences, Universitas Brawijaya Malang, Class Years 2013/2014 and 2014/2015 Simpati Pre-Paid Card Users). In Journal of Business Administration (JAB)|Vol (Vol. 51, Issue 1).

Vanessa, C., Hardilawati, W. L., & Ramadhan, R. R. (2023). The Effect of Country of Origin & Brand Image on Purchasing Decisions for Indonesian Iced Tea Products. Scientific Journal of EMBA Independent Students, 2 (1), 33-40.