Redesign of the Packaging Design of Tempe-Sagu Chips Products Based on Customer Preferences Using Kansei Engineering and the Kano Model
Abstract
Neng Anis is a Small and Medium Enterprises located in Bojonegoro Regency which produces tempeh-sago chips which require improvements in product packaging so that they can compete for a wider market share with other tempeh-sago chips products. The aim of this research is to redesign the packaging design for tempeh-sago chips products based on customer preferences using Kansei Engineering and the Kano Model. This research used an interview method with the owner of the Neng Anis MSME and with 5 customers who had bought Neng Anis's tempe-sago chips. A 10 kansei word differential semantic questionnaire with 8 stimuli was distributed to 51 customers who had previously purchased Neng Anis tempe-sago chips products. The questionnaire results were processed using factor analysis, modified canoe diagram mapping and conjoint analysis. The packaging design for Neng Anis's sago tempeh chips that customers prefer is a packaging design that is Safe, Practical, Beautiful, Eye Catching, Unique, Informative, Elegant and Modern. The results of the packaging design use a box with a dark base color and use simple packaging decoration. Evaluation of the 3D design of Neng Anis sago tempeh chips packaging by 10 customers showed an average score of 86.5, indicating a positive response.
Downloads
References
Amedia, B. T & Prayoga, A. P. (2024). Analisis Mendalam Terhadap Hubungan Antara Harga, Kualitas, Dan Kepuasan, Pelanggan : Perspektif Dari Stand Bunga Pandawa Surabaya. Neraca Manajemen: Ekonomi, 6(4). https://doi.org/10.8734/musytari.v6i4.4275
Fadly, M. F. & Satori, M. (2021). Usulan Perancangan Kemasan Kopi Palasari Kelompok Tani Giri Senang dengan Menggunakan Kansei Engineering. Bandung Conference Series Industrial Engineering Science, 1(1), 1-8. https://doi.org/10.29313/bcsies.v1i1.4
Faisal, D., Fathimahhayati, L. D. & Sitania, F. D. 2021. Penerapan Metode Kansei Engineering Sebagai Upaya Perancangan ulang Kemasan Takoyaki (Studi Kasus: Takoyakiku Samarinda). Jurnal TEKNO (Civil Engineeering, Elektrical Engineeering and Industrial Engineeering), 18(1), 92-109. https://doi.org/10.33557/jtekno.v18i1.1210
Isbahi, M. B. (2023). Factors Influencing Purchase Behavior: Consumer Interest, Price, and Product Quality (Literature Review HRM). Danadyaksa: Post Modern Economy Journal, 1(1), 18–36. https://doi.org/10.69965/danadyaksa.v1i1.6
Ishak, A., Ginting, R., Suwandira, B. & Malik, A. F. (2020). Integration of Kano Model and Quality Function Deployment (QFD) to Improve Product Quality: A Literature Review. IOP Conf. Series: Materials Science and Engineering, Volume 1003, 1-9. https://doi.org/10.1088/1757-899X/1003/1/012025
Nugraheni, M. (2018). Kemasan Pangan. Yogyakarta:Plantaxia
Prameswari, N. S., Haq, M. D., Gunadi & Widagdo, P. B. (2021). Strategi Pembentukan Citra Produk UKM melalui Perancangan Desain Kemasan Stick Snack“Sabilla Djaya”. Citradirga, Jurnal Desain Komunikasi Visual dan Intermedia, 3(1), 1-9. https://doi.org/10.33479/cd.v3i01.357
Putra, V. V., Rianti, T. S. M., & Susilowato, D. (2023). Preferensi Konsumen Terhadap Pembelian Susu Sebagai Upaya Pemenuhan Gizi Selama Terjadi Wabah PMK. Media Agribisnis, 7(1), 7-15. https://doi.org/10.35326/agribisnis.v7i1.3310.
Rizqi, A. W., Jufriyanto, M. & Pusporini, P. (2021). Pelatihan Desain Kemasan Produk Asosiasi UMKM Kecamatan Sidayu, Kabupaten Gresik (Studi Kasus : Produk Kerupuk). Indonesian Journal of Community Service and Innovation (IJCOSIN), 1(1), 33-38. https://doi.org/10.20895/ijcosin.v1i1.261
Toha, Mohamad & Supriyanto. (2023). Factors Influencing the Consumer Research Process: Market Target, Purchasing Behavior and Market Demand (Literature Review Of Consumer Behavior). Danadyaksa: Post Modern Economy Journal, 1(1), 1–17. Retrieved from https://e-journal.bustanul-ulum.id/in
Yohanny, D. K., Mulyono, A. & Purwaningrum, L. (2023). An Established Scholar Review Towards Kansei Engineering for Railway Product Design. ICORT, 67–77. https://doi.org/10.2991/978-94-6463-125-5_8
Yufus, R.D.,& A Mutalib, W. (2021). Redesain Pembangunan Gedung Perpustakaan Pusat Universitas Muhammadiyah Maluku Utara, DINTEK, 14(1), 72-78. Retrived from https://jurnal.ummu.ac.id/index.php/dintek/article/view/729
Copyright (c) 2024 Mukhlishotul Mabrurotin, Akmal Suryadi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
