The Influence of Country of Origin Image, Brand Image, and Product Quality on Purchase Decisions for Some By Mi Products (A Case Study of Consumers in Jakarta)
Abstract
This study aims to analyze the influence of country of origin image, brand image, and product quality partially and simultaneously on purchasing decisions. The type of research used is quantitative. The population in this study are consumers of Some By Mi products in the city of Jakarta whose number is unknown. The process of data collection and population in this study by distributing questionnaires via the Google Forms link. The sample taken was 96 respondents using the Cochran formula in determining the number of samples. The data collection method used a questionnaire and the analysis technique used was multiple linear regression. The results of the analysis show that: 1) The country of origin image variable has a positive and significant effect on purchasing decisions. 2) The brand image variable has a negative and significant effect on purchasing decisions. 3) The product quality variable has a positive and significant effect on purchasing decisions.
Downloads
References
Chandra, D. S. (2023). Pengaruh Kualitas Produk, Inovasi dan Interaksi Pelanggan terhadap Brand Image. Balance: Jurnal Akuntansi dan Manajemen, 2(2), 73–79. https://doi.org/10.59086/jam.v2i2.328
Chen, S., Wright, M. J., Gao, H., Liu, H., & Mather, D. (2021). The Effects of Brand Origin and Country-of-Manufacture on Consumers’ Institutional Perceptions and Purchase Decision-Making. International Marketing Review, 38(2), 343–366. https://doi.org/10.1108/IMR-08-2019-0205
Compas.co.id. (2022). 5 Brand Skincare Korea Terbaik Tokopedia.
Cuong, B. T. (2022). The Relationship Between Product Quality, Brand Image, Purchase Decision, and Repurchase Intention. ICETIS, 299, 533–545. https://doi.org/doi.org/10.1007/978-3-030-82616-1_44
Damayanti, Y. (2019). Kajian Literatur Efektivitas Electronic Word Of Mouth (E-Wom) Dalam Meningkatkan Minat Beli Konsumen Di Sosial Media. Jurnal Manajemen dan Inovasi (MANOVA), 2(1), 31–45. https://doi.org/10.15642/ manova.v2i1.354
Davidson, H., Suwarto, & Nasikah, D. (2021). Pengaruh Country of Origin Dan Labelisasi Halal Terhadap Keputusan Pembelian Produk Makanan Dan Minuman Import Di Kota Metro. Jurnal Ilmu Manajemen Retail (JIMAT), 2(2), 61–70. https://doi.org/https://doi.org/10.37150/jimat.v2i2.1341
Erawati, S. H., Amalia, N. S., Mauludin, H., & Liana, Y. (2023). Peran Brand Image Sebagai Moderator Celebrity Endorser Pada Keputusan Pembelian. Akuntansi Bisnis & Manajemen (ABM), 30(2), 91–104. https://doi.org/10.35606/jabm. v30i2.1276
Fatia, T. M., & Hananto, D. (2024). Strategi Pemasaran Green Marketing dan Pengaruhnya Terhadap Persepsi Konsumen. Neraca Manajemen, Ekonomi, 5(8), 43–52. https://doi.org/DOI: 10.8734/mnmae.v1i2.359
Febriani, A., & Cahya, H. N. (2023). Pengaruh Brand Ambassador, Citra Merek dan Harga Terhadap Keputusan Pembelian Scarlett Whitening di Kota Semarang. Jurnal Ekonomi dan Bisnis (JEKOBS), Vol. 2(1), 150–162.
Handoyo, N., & Nugraha, A. K. N. A. (2020). Country of Origin dan Keputusan Pembelian Konsumen Otomotif: Peran Nilai Terpersepsi Sebagai Pemediasi. Jurnal Ekonomi dan Bisnis, 23(1), 149–172. https://doi.org/10.24914/jeb.v23i1. 3178
Hanna, F. O., & Chasanah, A. N. (2024). Pengaruh Country of Origin Dan Perceived Quality Terhadap Minat Beli Produk Polytron Di Mataram. Ganec Swara, 18(2), 768–781. https://doi.org/10.35327/gara.v18i2.858
Isbahi, M. B. (2023). Factors Influencing Purchase Behavior: Consumer Interest, Price, and Product Quality (Literature Review HRM). Danadyaksa: Post Modern Economy Journal, 1(1), 18–36. https://doi.org/10.69965/danadyaksa.v1i1.6
Jumawan, Soesanto, E., Cahya, F., Putri, C. A., Annisa, S., Permatasari, Setyakinasti, S., & Ottay, M. L. (2024). Pengaruh Online Consumer Review dan Kualitas Produk Terhadap Keputusan Pembelian di Marketplace Shopee. SENTRI: Jurnal Riset Ilmiah, 3(4), 2854–2862. https://doi.org/https://doi.org/10.55681/sentri. v3i6.2964
Kemenag. (n.d.-a). Tafsir Q.S Al-A’raf ayat 85. Qur’an Kemenag.
Kemenag. (n.d.-b). Tafsir Q.S Al-An’am ayat 152. Qur’an Kemenag.
Kolmar, C. (2023). 25 Powerful Cosmetics Industry Statistics [2023]: What’s Trending in the Beauty Business? Zippia The Career Expert.
Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2020). Principles of Marketing, Eighth European Edition. Harlow: Pearson Education.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15e. Global Edition) (15th Editi). New York: Pearson Education.
Nugroho, T. A. (2022). Pengaruh Influencer Media Sosial dan Citra Merek Terhadap Keputusan Pembelian Produk Sepatu Compass (Studi Pada Konsumen Sepatu Compass di Malang). Jurnal Ilmiah Mahasiswa FEB, 10(1).
Pramudita, A., & Suharyati. (2024). Pengaruh Country of Origin, Social Media Marketing dan E-WOM Terhadap Keputusan Pembelian Produk Somethinc di Jakarta Selatan. Journal of Young Entrepreneurs, 3(1), 1–18.
Ramadania, R., Suh, J., Rosyadi, R., Purmono, B. B., & Rahmawati, R. (2023). Consumer Ethnocentrism, Cultural Sensitivity, Brand Credibility on Purchase Intentions of Domestic Cosmetics. Cogent Business and Management, 10(2), 1–15. https://doi.org/10.1080/23311975.2023.2229551
Rasyid, A., Haslindah, Putera, W., Azis, M., Yahya, I. L., Azis, F., & Saripuddin. (2023). Factors Affecting the Improvement of Marketing Performance of Indonesian MSMEs Products. International Journal of Capacity Building in Education and Management (IJCBEM), 5(3), 1–13. https://doi.org/doi:10.36758/ ijcbem
Rozania, V., Afifah, N., Listiana, E., Shalahuddin, A., & Hasanudin. (2024). The Influence of Brand Ambassador, Country of Origin, and Brand Credibility on Purchase Intention of Some By Mi products in Indonesia Moderated by Consumer Ethnocentrism. Journal of Management Science (JMAS), 7(1), 288–298.
Solihin, D., Maddinsyah, A., & Kusjono, G. (2023). Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Pada Dealer Tunas Toyota di Cinere Kota Depok. Jurnal Ilmiah M-Progress, 14(1), 98–109. https://doi.org/10.32493/ arastirma.v3i1.32160
Soraya, A., & Siregar, O. M. (2021). Pengaruh Country of Origin dan Brand Image terhadap Keputusan Pembelian Produk Nature Republic pada Mahasiswa di Universitas Sumatera Utara. Seminar Nasional Hasil Riset dan Pengabdian kepada Masyarakat (SENRIABDI), 1(1), 400–416.
Sugiyono. (2019). Metode Penelitian Kuantitatif Kualitatif dan R&D (Edisi 2). Bandung: Alfabeta.
Sutedjo, B., & Sari, Y. E. (2023). Kesadaran Merek, Citra Merek, dan Asosiasi Merek Terhadap Kepuasan Konsumen. Journal of Management and Bussines (JOMB), 5(1), 288–297. https://doi.org/10.31539/jomb.v5i1.5387
Tjiptono, F. (2015). Strategi Pemasaran (Edisi 4). Yogyakarta: ANDI.
Toha, Mohamad & Supriyanto. (2023). Factors Influencing the Consumer Research Process: Market Target, Purchasing Behavior and Market Demand (Literature Review Of Consumer Behavior). Danadyaksa: Post Modern Economy Journal, 1(1), 1–17. Retrieved from https://e-journal.bustanul-ulum.id/in
Yohana, E. S., Tj, H. W., & Wahyoedi, S. (2024). Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Citra Merek Terhadap Kepuasan Pelanggan dan Impikasinya Pada Loyalitas Pelanggan Klinik Kecantikan Jakarta Barat. Journal of Business, Management and Accounting, 5(2), 1413–1424.
Yunita, P., & Indriyatni, L. (2022). Pengaruh Brand Image, Daya Tarik Iklan, Dan Celebrity Endorser Terhadap Keputusan Pembelian MS Glow (Studi Kasus Pada Pelanggan MS Glow Kota Semarang). Prosiding Seminar Nasional UNIMUS, 5, 279–287.
Copyright (c) 2024 Sofiarridha Nur Ayuni, Ibnu Haris, Sulfarid Sulfarid
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
