The Role of Purchase Intention in Mediating the Impact of Environmental Concern on the Purchase of Eco-Friendly Products
Abstract
This study aims to analyze the role of purchase intention in mediating the influence of environmental concern on the purchase of environmentally friendly products. The method used in this study is quantitative. The population and sample in this study are the general public in Indonesia who have a minimum education in high school and understand environmentally friendly products. The sample size in this study was 200 respondents. The data source used in this study is primary data. The measurement scale used in this study is a 5-point Likert scale. Data analysis using SmartPLS version 3.0. The results of the analysis in this study indicate that environmental concern has a significant positive effect on purchase intention, environmental concern has a significant positive effect on purchasing behavior, purchase intention has a significant positive effect on purchasing behavior and purchase intention positively mediates environmental concern on purchasing behavior.
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References
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Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing and Consumer Services, 29, 123–134. https://doi.org/10.1016/j.jretconser.2015.11.006
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Saleki, R., Quoquab, F., & Mohammad, J. (2019). What drives Malaysian consumers’ organic food purchase intention? The role of moral norm, self-identity, environmental concern and price consciousness. Journal of Agribusiness in Developing and Emerging Economies, 9(5), 584–603. https://doi.org/10.1108/JADEE-02-2019-0018
Sekaran, U., & Bougie, R. (2016). Research Methods for Business: A Skill-Building Approach.
Sharma, N., Paço, A., & Kautish, P. (2022). The impact of eco-innovation on green buying behaviour: the moderating effect of emotional loyalty and generation. Management of Environmental Quality: An International Journal, 33(4), 1026–1045. https://doi.org/10.1108/MEQ-11-2021-0267
Sharma, N., Saha, R., Sreedharan, V. R., & Paul, J. (2020). Relating the role of green self-concepts and identity on green purchasing behaviour: An empirical analysis. Business Strategy and the Environment, 29(8), 3203–3219. https://doi.org/https://doi.org/10.1002/bse.2567
Sugiyono. (2015). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D.
Tang, Y., Zhong, Y., Li, H., Huang, Y., Guo, X., Yang, F., & Wu, Y. (2020). Contaminants of emerging concern in aquatic environment: Occurrence, monitoring, fate, and risk assessment. Water Environment Research, 92(10), 1811–1817. https://doi.org/10.1002/wer.1438
Teng, C.-C., & Wang, Y.-M. (2015). Decisional factors driving organic food consumption. British Food Journal, 117(3), 1066–1081. https://doi.org/10.1108/bfj-12-2013-0361
Toha, Mohamad & Supriyanto. (2023). Factors Influencing the Consumer Research Process: Market Target, Purchasing Behavior and Market Demand (Literature Review Of Consumer Behavior). Danadyaksa: Post Modern Economy Journal, 1(1), 1–17. Retrieved from https://e-journal.bustanul-ulum.id/in
Utami, K. S. (2020). Green Consumers Behavior: Perilaku Konsumen dalam Pembelian Produk Ramah Lingkungan. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 9(2), 209. https://doi.org/10.30588/jmp.v9i2.499
Wijayanti, D. S., & Hartini, S. (2019). Pengaruh Theory Of Planned Behavior Terhadap Green Purchase Intention Konsumen Pria Pada Produk Green Skin Care. Jurnal Arthavidya, 21(1), 47–57.
Al-Mamary, Y. H. S., & Alraja, M. M. (2022). Understanding entrepreneurship intention and behavior in the light of TPB model from the digital entrepreneurship perspective. International Journal of Information Management Data Insights, 2(2), 100106. https://doi.org/10.1016/j.jjimei.2022.100106
Albayrak, T., Aksoy, Ş., & Caber, M. (2013). The effect of environmental concern and scepticism on green purchase behaviour. Marketing Intelligence and Planning, 31(1), 27–39. https://doi.org/10.1108/02634501311292902
Chan, R. Y. K., & Lau, L. B. Y. (2000). Antecedents of green purchases: A survey in China. Journal of Consumer Marketing, 17(4), 338–357. https://doi.org/10.1108/07363760010335358
Chen, L., Wu, Q., & Jiang, L. (2022). Impact of Environmental Concern on Ecological Purchasing Behavior: The Moderating Effect of Prosociality. Sustainability (Switzerland), 14(5). https://doi.org/10.3390/su14053004
Chin, W. W. (1998). The Partial Least Squares Aproach to Structural Equation Modeling. Modern Methods for Business Research.
Çoker, E. N., & van der Linden, S. (2022). Fleshing out the theory of planned of behavior: Meat consumption as an environmentally significant behavior. Current Psychology, 41(2), 681–690. https://doi.org/10.1007/s12144-019-00593-3
Dwidienawati, D., Abdinagoro, S. B., Gandasari, D., & Tjahjana, D. (2021). Do generation y and Z really concern about environmental issues? IOP Conference Series: Earth and Environmental Science, 729(1). https://doi.org/10.1088/1755-1315/729/1/012137
Isbahi, M. B. (2023). Factors Influencing Purchase Behavior: Consumer Interest, Price, and Product Quality (Literature Review HRM). Danadyaksa: Post Modern Economy Journal, 1(1), 18–36. https://doi.org/10.69965/danadyaksa.v1i1.6
Kautish, P., Paul, J., & Sharma, R. (2019). The moderating influence of environmental consciousness and recycling intentions on green purchase behavior. Journal of Cleaner Production, 228, 1425–1436. https://doi.org/10.1016/j.jclepro.2019.04.389
Khaerani, A. N., & Hasanah, N. (2018). the Influence of the Attitude, Subjective Norm and Behavioral Control Purchasing Intention of Micro, Small and Medium Enterprises Product in Tarakan City. IX(2), 13–24.
Kumar, P., & Ghodeswar, B. M. (2015). Factors affecting consumers’ green product purchase decisions. Marketing Intelligence and Planning, 33(3), 330–347. https://doi.org/10.1108/MIP-03-2014-0068
Kuswati, R., Purwanto, B., Sutikno, B., & Aritejo, B. A. (2021). Pro-Environmental Self-Identity: Scale Purification in the Context of Sustainable Consumption Behavior. Eurasian Studies in Business and Economics, 17(February), 173–185. https://doi.org/10.1007/978-3-030-65147-3_12
Kuswati, R., Soepatini, S., Vrasica, R., & Rayyantika, F. (2021). Instruments Validation of Pro-Environmental Behaviour Model. Urecol Journal. Part B: Economics and Business, 525. http://repository.urecol.org/index.php/proceeding/article/view/1717
Mishal, A., Dubey, R., Gupta, O. K., & Luo, Z. (2017). Dynamics of environmental consciousness and green purchase behaviour: an empirical study. International Journal of Climate Change Strategies and Management, 9(5), 682–706. https://doi.org/10.1108/IJCCSM-11-2016-0168
Paço, A. do, Shiel, C., & Alves, H. (2019). A new model for testing green consumer behaviour. Journal of Cleaner Production, 207, 998–1006. https://doi.org/10.1016/j.jclepro.2018.10.105
Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of Retailing and Consumer Services, 29, 123–134. https://doi.org/10.1016/j.jretconser.2015.11.006
Ryantari, G. A. W., & Giantari, I. gusti A. K. (2020). Green Knowledge, Green Attitude, and Enviromental Concern Influences on Purchasing Intention. E-Jurnal Manajemen, 9(7), 2556–257. https://doi.org/https://dx.doi.org/10.24843/EJMUNUD.2020.v09.i07.p05
Saleki, R., Quoquab, F., & Mohammad, J. (2019). What drives Malaysian consumers’ organic food purchase intention? The role of moral norm, self-identity, environmental concern and price consciousness. Journal of Agribusiness in Developing and Emerging Economies, 9(5), 584–603. https://doi.org/10.1108/JADEE-02-2019-0018
Sekaran, U., & Bougie, R. (2016). Research Methods for Business: A Skill-Building Approach.
Sharma, N., Paço, A., & Kautish, P. (2022). The impact of eco-innovation on green buying behaviour: the moderating effect of emotional loyalty and generation. Management of Environmental Quality: An International Journal, 33(4), 1026–1045. https://doi.org/10.1108/MEQ-11-2021-0267
Sharma, N., Saha, R., Sreedharan, V. R., & Paul, J. (2020). Relating the role of green self-concepts and identity on green purchasing behaviour: An empirical analysis. Business Strategy and the Environment, 29(8), 3203–3219. https://doi.org/https://doi.org/10.1002/bse.2567
Sugiyono. (2015). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D.
Tang, Y., Zhong, Y., Li, H., Huang, Y., Guo, X., Yang, F., & Wu, Y. (2020). Contaminants of emerging concern in aquatic environment: Occurrence, monitoring, fate, and risk assessment. Water Environment Research, 92(10), 1811–1817. https://doi.org/10.1002/wer.1438
Teng, C.-C., & Wang, Y.-M. (2015). Decisional factors driving organic food consumption. British Food Journal, 117(3), 1066–1081. https://doi.org/10.1108/bfj-12-2013-0361
Toha, Mohamad & Supriyanto. (2023). Factors Influencing the Consumer Research Process: Market Target, Purchasing Behavior and Market Demand (Literature Review Of Consumer Behavior). Danadyaksa: Post Modern Economy Journal, 1(1), 1–17. Retrieved from https://e-journal.bustanul-ulum.id/in
Utami, K. S. (2020). Green Consumers Behavior: Perilaku Konsumen dalam Pembelian Produk Ramah Lingkungan. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 9(2), 209. https://doi.org/10.30588/jmp.v9i2.499
Wijayanti, D. S., & Hartini, S. (2019). Pengaruh Theory Of Planned Behavior Terhadap Green Purchase Intention Konsumen Pria Pada Produk Green Skin Care. Jurnal Arthavidya, 21(1), 47–57.
Published
2024-12-02
How to Cite
Dina, J., Kuswati, R., & Soepatini, S. (2024). The Role of Purchase Intention in Mediating the Impact of Environmental Concern on the Purchase of Eco-Friendly Products. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 7(1), 873-887. https://doi.org/10.31538/iijse.v8i1.5949
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Copyright (c) 2024 Jihan Farah Dina, Rini Kuswati, Soepatini Soepatini
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