Development of Android-Based Digital Local Tourism Management System (DLTMS): Tourism Marketing Strategy in Dompu Regency

  • Yeye Suhaety Sekolah Tinggi Ilmu Ekonomi Yapis, Dompu, Indonesia
  • Nurul Hayat Sekolah Tinggi Ilmu Ekonomi Yapis, Dompu, Indonesia
Keywords: Digital Local Tourism Management System, Mobile Android, Research and Development, Marketing Strategy, Tourism

Abstract

This research aims to develop a mobile-based Digital Local Tourism Management System (DLTMS) platform as a means to introduce and make it easier for tourists to find tourist destinations in Dompu Regency. The application with the name Pasaka displays several natural, cultural, and culinary attractions, namely: Lakey Beach, Satonda Island, Pacoa Jara, Rimpu Festival, Cera Labu, and other tourist destinations in Dompu Regency. This application has interesting features such as a description of cultural tourist attractions, culinary tourism, regional superior products, and regional cultural events throughout the year. This research uses a Research and Development (R&D) approach. Research and Development (R&D) is research used to produce a specific product. The researcher focuses on an application as well as a guide to Android-based tourism objects that every user will use. The results of the image display on this application are clear and not broken and complete with the caption of the written image. This application is very useful for tourists who want to visit. Therefore, the Pasaka application can help make it easier for them to find out the location of tourist attractions and a marketing strategy to promote tourism destinations in Dompu Regency.

Downloads

Download data is not yet available.

References

Aldino, I. (2021). Digital Marketing Strategy for Culture-Based Tourism of the Surakarta City Government (Case Study of Batik Solo TV on Instagram). Journal of Art Governance, 7(1) https://doi.org/10.24821/jtks.v7i1.5350

Amalina, N., Bachtiar, A., & Asmara, K. (2023). Development of Digital Marketing in Improving Business Performance for Batik Baduta Business Actors in Responsibility Village, Kepanjen Kidul District, Blitar City. Journal of Sharia Economics and Finance Research, 1(3)

Dini Yani, & Dexi Triadinda. (2022). A Study of Digital Marketing Strategies in an Effort to Increase the Attractiveness of Culinary Tourism: A Review of Gonze Cianjur MSMEs in West Java in the New Normal Era. Journal of Management & Creative Business, 8(1) https://doi.org/10.36805/manajemen.v8i1.2961

Guntar, E. L., Prami, A. A. I. N. D., Sembiring, E., & Wijana, P. A. (2023). Community Service & Implementation of Independent Campus-Based Courses in Taro Village. Journal of Community Service, 3(1). https://doi.org/10.22334/jam.v3i1.36

M. Ariza, Sutedi, & Susanti. (2022). Marketing in Wayratai Village, Pesawaran Regency. J-ABDI: Journal of Community Service, 1(8). https://doi.org/10.53625/jabdi.v1i8.951

Pandin, M. Y. R., Sandari, T. E., & Trihastuti, A. (2022). Exploring Creativity and Utilizing Produce for Community Empowerment and Community Economic Resilience. Sasambo: Journal of Community Service, 4(1). https://doi.org/10.36312/sasambo.v4i1.622

Perdana, M. A., Putra, A. P., & Rusmawan, P. N. (2023). Improvement of Cultural Tourism Promotion Strategy for Traditional Culinary Event Festival in Pondoknongko Village, Banyuwangi Regency, East Java Province. Journal of Indonesian Community Service, 3(1). https://doi.org/10.54082/jamsi.638

Primadewi, A., Anwar, T. M., Yustin, Y., Sani, A. H., & Fauzi, M. (2020). Strengthening the Marketing of Ashfa Madu Borobudur MSME Products through Product Branding Strategy. Journal of Community Service, 26(3). https://doi.org/10.24114/jpkm.v26i3.17683

Siti Rizky Amanda. (2022). Digital Marketing Marketing Strategy to Increase the Number of Sales of Lombok Tour Packages. Journal of Mandalika Review, 1(1). https://doi.org/10.55701/mandalika.v1i1.4

Stefvany, S., Afdhal, V. E., & Wiraseptya, T. (2022). Digital Marketing Training as a Promotion and Publication Strategy for the Rimbo Tarok Traditional Village. New Minds, 6(2). https://doi.org/10.33373/jmb.v6i2.4422

Wahyuni, L. T. S., Lasmawan, I. W., & Suastika, I. N. (2023). Digital Marketing Strategy for Cempaga Village Tourism and Culture Places Through Digital Platforms. Journal of Science and Humanities Research and Development, 6(3). https://doi.org/10.23887/jppsh.v6i3.53530

Wibawa, B. M., Gita Widi Bhawika, Geodita Woro Bramanti, Anandita Ade Putri, & Rachma Rizqina Mardhotillah. (2020). Branding Element Design and Digital Marketing Implementation to Strengthen the Destination Image of Fort Kedung Cowek Surabaya. JURPIKAT (Journal of Community Service), 1(3). https://doi.org/10.37339/jurpikat.v1i3.365

Yulianto, A., & Kumalaningrum, A. (2020). Potential for the development of Umbul Pluneng tourist destination in Klaten Regency, Central Java. Khasanah Ilmu - Journal of Tourism and Culture, 11(1)

Yusendra, M. A. E., Sutedi, S., Susanti, S., & Alfian, F. Y. (2022). Development of Internet Marketing Educational Tourism Village with Community Based Tourism in Way Ratai District, Pesawaran, Lampung [Development Of Education Tour.

Published
2025-03-23
How to Cite
Suhaety, Y., & Hayat, N. (2025). Development of Android-Based Digital Local Tourism Management System (DLTMS): Tourism Marketing Strategy in Dompu Regency. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 8(2), 3744-3754. https://doi.org/10.31538/iijse.v8i2.6168