The Influence of Integrated Value Variables on the Repurchase Intention of Virtual Items in the Online Game Mobile Legends: Bang-Bang
Abstract
This study is predicated on the phenomenon of virtual item purchases in games becoming increasingly dominant. The online game Mobile Legends: Bang Bang generates revenue through in-app purchases of virtual items. Despite a decline in the number of players, the game's revenue remains relatively stable. This study aims to analyze the influence of integrated value variables, which consist of enjoyment value (X1), character competency value (X2), monetary value (X3), and visual authority value (X4), on the repurchase intention (Y) of virtual items in Mobile Legends: Bang Bang. Employing a quantitative research method, the study's population comprises active Mobile Legends: Bang Bang players who have played for at least one season. 100 respondents make up the sample size, which was chosen by a purposive sampling technique combined with non-probability sampling. Data analysis was conducted using the Statistical Product and Service Solutions (SPSS) software version 26. The findings of this study demonstrate that, simultaneously, enjoyment value, character competency value, monetary value, and visual authority value significantly influence repurchase intention. However, when examined individually, these variables do not have a significant influence on repurchase intention.
Downloads
References
Amin, S., & Tarun, M. T. (2021). Effect of consumption values on customers’ green purchase intention: a mediating role of green trust. Social Responsibility Journal, 17(8), 1320–1336. https://doi.org/10.1108/SRJ-05-2020-0191
Chandra, R., Megayani, M., Syamsuar, G., S, D. W., & Mufid, Z. (2023). THE ROLE OF CHARACTER COMPETENCY VALUE AND PERCEIVED USEFULNESS AS MEDIATORS OF VIRTUAL ITEM VALUE ON REPURCHASE INTENTION. International Journal of Economy, Education and Entrepreneurship (IJE3), 3(3), 941–946.
Hendrata, G. P., Wan, P., Prasetya, P., & Budiman, A. (2021). Pengaruh Nilai Konsumsi, Interpersonal Influence dan Kepuasan terhadap Niat Pembelian Barang Virtual dalam Mobile Games. KBI: Kajian Branding Indonesia, 3(2), 2021.
Isbahi, M. B. (2023). Factors Influencing Purchase Behavior: Consumer Interest, Price, and Product Quality (Literature Review HRM). Danadyaksa: Post Modern Economy Journal, 1(1), 18–36. https://doi.org/10.69965/danadyaksa.v1i1.6
Iskandar, R. I., Astuti, Y., & Indrajaya, D. (2024). The influence of Customer Expectation, Perceived Enjoyment, Perceived Ease of Use, and Customer Satisfaction on Repurchase Intention of vidio.com Streaming Service Providers. Journal of Law and Sustainable Development, 12(1), 1–21. https://doi.org/10.55908/sdgs.v12i1.2137
Kim, J., & Hwang, Y. (2021). Enhancing user satisfaction and loyalty through integrated value in digital services: A dual-path approach. Journal of Service Research, 24(1), 350–364.
Pandean, S. W., Saerang, D. P. E., & Saerang, R. T. (2023). THE EFFECT OF INTEGRATED VALUE ON STUDENT PURCHASE INTENTION ITEMS IN THE PUBGM GAME IN BONTANG “E-SPORT GAME PLAYER” PENGARUH INTEGRATED VALUE TERHADAP NIAT BELI PELAJAR PADA GAME PUBGM DI BONTANG “PEMAIN GAME E-SPORT.” Jurnal EMBA, 11(1), 183–192.
Putera, A. S. (2020). PENGARUH INTEGRATED VALUE TERHADAP INTENSI PEMBELIAN VIRTUAL ITEM PADA GAME PLAYERUNKNOWN`S BATTLEGROUNDS MOBILE. Universitas Paramadina.
Toha, Mohamad & Supriyanto. (2023). Factors Influencing the Consumer Research Process: Market Target, Purchasing Behavior and Market Demand (Literature Review Of Consumer Behavior). Danadyaksa: Post Modern Economy Journal, 1(1), 1–17. Retrieved from https://e-journal.bustanul-ulum.id/in
Wang, L., Gao, Y., Yan, J., & Qin, J. (2020). From freemium to premium: The roles of consumption values and game affordance. InformationTechnology & People, 34(1), 297–317.
Waruwu, E., & Sianipar, I. (2021). Implementation of the Spirituality of Saint Francis of Assisi in the Life of the Brotherhood in Franciscan Missionary Sisters of Assisi Simalingkar B Medan. Galore International Journal of Applied Sciences and Humanities, 5(3), 26–34. https://doi.org/10.52403/gijash.20210704
Wicaksana, A. P., & Syah, T. Y. R. (2020). The Influence of Integrated Value in Purchasing Game Item and Game Satisfaction against Game Item Purchase Intention over the Unknown’s Battlegrounds Player. Journal of Multidisciplinary Academic, 4(2), 57.
Zahro, S., & Hadi, M. (2023). PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED VALUE TERHADAP ONLINE REPURCHASE INTENTION PADA KONSUMEN E-COMMERCE SHOPEE DI KOTA MALANG. Jurnal Aplikasi Bisnis, 9(9), 1–7.
Zulfikar, R., Sari, F. P., Fatmayati, A., Wandini, K., Haryati, T., Jumini, S., Nurjanah, Annisa, S., Kusumawardhani, O. B., Mutiah, R., Linggi, A. I., & Fadilah, H. (2024). METODE PENELITIAN KUANTITATIF (TEORI, METODE DAN PRAKTIK). Widina Media Utama.
Copyright (c) 2025 Durotun Nafisah, Lia Nirawati
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
