The Influence of User-Generated Content (UGC), Electronic Word of Mouth (e-WOM), and Perceived Product Quality on Purchase Intention of Somethinc Products (Case Study on Followers of TikTok @somethincofficial)
Keywords:
User-Generated Content, Electronic Word of Mouth, Perceived Product Quality, Purchase Intention
Abstract
This study utilizes a quantitative approach aimed at determining both the partial and simultaneous effects of user-generated content, electronic word of mouth, and perceived product quality on purchase intention for Somethinc products. With the rapid growth of digital marketing, especially on platforms like TikTok, gaining insight into these factors plays a vital role in brands' efforts to influence consumer behavior. The study’s population consists of followers of the @somethincofficial TikTok account. A total of 204 respondents were selected using the Slovin formula, with purposive sampling applied based on specific criteria such as TikTok users born in 1997-2012, followers of the @somethincofficial TikTok account, knowing the Somethinc brand, and having seen content or reviews about Somethinc products. Multiple linear regression analysis was used for data analysis. This study reveals that user-generated content, electronic word of mouth, and perceived product quality, both simultaneously and partially, exert a significant influence on purchase intention for Somethinc products.
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References
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Batjo, F. R., Massie, J., & Saerang, R. T. (2022). THE EFFECT OF E-WOM, PERCEIVED QUALITY, ON PURCHASE INTENTION AT SHOPEE ONLINE STORE IN MANADO. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(2), 592. https://doi.org/10.35794/emba.v10i2.39716
Compas. (2024, Agustus). 10 Brand Skincare Lokal Terlaris di Online Marketplace. Compas. https://compas.co.id/article/brand-skincare-lokal-terlaris/
Dila Khoirin Anisa & Novi Marlena. (2022). Pengaruh User Generated Content Dan E-Wom Pada Aplikasi Tik-Tok Terhadap Purchase Intention Produk Fashion: The Influence Of User Generated Content And E-Wom On The Tiktok Application On The Ppurchase Intention Of Fashion Products. Jurnal Sinar Manajemen, 9(2), 207–218. https://doi.org/10.56338/jsm.v9i2.2610
Faizatul Wafiyah & Any Urwatul Wusko. (2023). Pengaruh User Generated Content Dan E-Wom Terhadap Purchase Intention Dan Purchase Decision Pada Pembeli Produk Nyrtea Di Instagram. Jurnal Ekonomi, Bisnis dan Manajemen, 2(3), 190–200. https://doi.org/10.58192/ebismen.v2i3.1278
Firmansyah, A. (2018). Perilaku Konsumen (Sikap dan Pemasaran). Deepublish.
Fitri, A. & et al. (2023). Dasar-Dasar Statistika Untuk Penelitian. Yayasan Kita Menulis.
Ghozali, I. (2018). Aplikasi Analisis Multivariate.
GoodStats. (2024, July 1). Inilah Media Sosial yang Paling Sering Dipakai di Indonesia. https://goodstats.id/article/inilah-media-sosial-paling-sering-dipakai-di-indonesia-Pdyt0
Huda, N., Hudori, K., Fahlevi, R., Badrussa’diyah, Mazaya, D., & Sugiarti, D. (2017). Pemasaran Syariah: Teori dan Aplikasi. KENCANA. https://books.google.co.id/books?id=3hVNDwAAQBAJ&printsec=frontcover#v=onepage&q&f=false
Idris, I. N., Hamid, R. S., & Maszudi, E. (2023). Peran E-wom Konten Marketing dan Lifestyle Dalam Meningkatkan Kepercayaan Dan Minat Beli Generasi Milenial Pada Tokopedia. Jurnal Manajemen dan Bisnis Indonesia, 9(1), 90–103. https://doi.org/10.32528/jmbi.v9i1.241
Juliana, Pramezwary, A., Djaksaputra, A., & Tarigan, S. A. (2022). Dasar-Dasar Pemasaran. Penerbit NEM. https://www.google.co.id/books/edition/Dasar_dasar_Pemasaran/wiZmEAAAQBAJ?hl=id&gbpv=1
Kotler, P., & Keller, K. L. (2012). Marketing Management (14th ed.). Pearson Education.
Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing Management (16th ed.). Pearson Education.
Maulidah, A., & Putra, K. E. S. (2024). PENGARUH GAYA HIDUP DAN PERSEPSI KUALITAS PRODUK TERHADAP MINAT BELI SMARTPHONE MEREK SAMSUNG (STUDI DI KECAMATAN BULELENG). 6(2).
Mulyana et al. (2024). Metode Penelitian Kuantitatif. CV Tohar Media. https://www.google.co.id/books/edition/Metode_Penelitian_Kuantitatif/axwnEQAAQBAJ?hl=id&gbpv=0
Muninggar, D. A., Rahmadini, A., & Sanjaya, V. F. (2022). Pengaruh Electronic Word of Mouth (E-WoM) Terhadap Minat Beli pada Aplikasi Shopee (Studi Kasus Kota Bandar Lampung). Business and Enterpreneurship Journal (BEJ), 3(1). https://doi.org/10.57084/bej.v3i1.773
Ningsih, E. R. (2021). Perilaku Konsumen. Idea Press Yogyakarta.
Purba, T., Nainggolan, N. P., & Heryenzus, H. (2023). QUALITY PERCEPTION ANALYSIS ON PURCHASE INTENTION (DING TEA BRAND IN BATAM). JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam), 11(1), 136–143. https://doi.org/10.33884/jimupb.v11i1.6648
Putri, V. J. (2020). PENGARUH USER-GENERATED CONTENT (UGC) DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN DAPUR MBOK SARMINAH. PERFORMA, 5(2), 95–102. https://doi.org/10.37715/jp.v5i1.1536
Qin, Y., Omar, B., & Musetti, A. (2022). The addiction behavior of short-form video app TikTok: The information quality and system quality perspective. Frontiers in Psychology, 13, 932805. https://doi.org/10.3389/fpsyg.2022.932805
Rabbani et al. (2022). Komunikasi Pemasaran. PT GLOBAL EKSEKUTIF TEKNOLOGI.
Sahir, S. H. (2021). Metodologi Penelitian. Penerbit KBM Indonesia.
Sinaga, B. A., & Sulistiono, S. (2020). Pengaruh Electronic Word Of Mouth Dan Promosi Media Sosial Terhadap Minat Beli Pada Produk Fashion Eiger. Jurnal Ilmiah Manajemen Kesatuan, 8(2), 79–94. https://doi.org/10.37641/jimkes.v8i2.329
Solomon, M. R., & Russell, C. A. (2024). Consumer Behavior (14th ed.). Pearson Education.
Suci Niswatussolihah, Beby Karina Fawzeea Sembiring, Marhayanie Marhayanie, & Setri Hiyanti Siregar. (2023). Pengaruh Social Media Marketing, Perceived Quality Dan Online Customer Review Terhadap Minat Beli Parfum Local Brand Hmns Pada Pengguna Instagram Dan Twitter. Jurnal Penelitian Ekonomi Manajemen dan Bisnis, 2(4), 244–263. https://doi.org/10.55606/jekombis.v2i4.2596
Tonce, Y., & Rangga, Y. D. P. (n.d.). MINAT DAN KEPUTUSAN PEMBELIAN : TINJAUAN MELALUI PERSEPSI HARGA & KUALITAS PRODUK (Konsep dan Studi Kasus). Penerbit Adab. https://www.google.co.id/books/edition/MINAT_DAN_KEPUTUSAN_PEMBELIAN_TINJAUAN_M/96NxEAAAQBAJ?hl=id&gbpv=0
Virena, A. R., & Renwarin, J. M. J. (2022). Pengaruh Persepsi Kualitas Produk dan Persepsi Harga terhadap Minat Beli dengan Kualitas Pelayanan sebagai Moderator. 8(3).
Published
2025-07-12
How to Cite
Manurung, Z., & Rusdianto, R. Y. (2025). The Influence of User-Generated Content (UGC), Electronic Word of Mouth (e-WOM), and Perceived Product Quality on Purchase Intention of Somethinc Products (Case Study on Followers of TikTok @somethincofficial). Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 8(3), 7553-7565. https://doi.org/10.31538/iijse.v8i3.6841
Section
Articles
Copyright (c) 2025 Zefania Mikha Manurung, R. Yuniardi Rusdianto
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