The Influence of Excitement and Sophistication on Brand Trust Through Brand Image as an Intervening Variable (Study on Shopee Users in Surabaya)
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Published
2025-11-19
How to Cite
Leony, A., & Nugroho, R. (2025). The Influence of Excitement and Sophistication on Brand Trust Through Brand Image as an Intervening Variable (Study on Shopee Users in Surabaya). Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 8(3), 13596-13610. https://doi.org/10.31538/iijse.v8i3.6989
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Copyright (c) 2025 Ananda Leony, Rusdi Hidayat Nugroho
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