The Influence of Social Media Marketing, Country of Origin, and Product Features on Purchase Intention of Xiaomi Smartphones for Generation Z in Surabaya
Abstract
There has been tremendous growth in information and communication technology infrastructure in Indonesia. Along with this, the demand for various media and communication devices has also increased, considering the needs of the community for diverse communication tools. This condition also encourages increasingly tight competition in the telecommunications industry. In connection with the tight competition in the telecommunications industry, it is important to examine what influences purchasing intention. This study aims to determine the influence and analyze the Influence of Social Media Marketing, Country of Origin, and Product Features on Purchase Intention of Xiaomi Smartphones for Generation Z in Surabaya. This research method is quantitative with a purposive sampling technique. The sample consists of 160 respondents, consisting of Generation Z in Surabaya and those interested in Xiaomi smartphones. Data analysis was carried out using the Partial Least Squares (PLS) method with the help of SmartPLS 3. The results of this study are 1) Social media marketing has a positive and significant effect on the purchase intention of Xiaomi smartphones for Generation Z in Surabaya. 2) Country of origin has a positive and significant effect on the purchase intention of Xiaomi smartphones for Generation Z in Surabaya. 3) Product features have a positive and significant effect on the purchase intention of Xiaomi smartphones for Generation Z in Surabaya.
Downloads
References
Abdul Kohar Septyadi, M., Salamah, M., & Nujiyatillah, S. (2022). Literature Review Keputusan Pembelian Dan Minat Beli Konsumen Pada Smartphone: Harga Dan Promosi. Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 3(1), 301–313. https://doi.org/10.38035/jmpis.v3i1.876
Abou Ali, A. A., Ali, A. A., & Mostapha, N. (2021). the Role of Country of Origin, Perceived Value, Trust, and Influencer Marketing in Determining Purchase Intention in Social Commerce. BAU Journal - Society, Culture and Human Behavior, 2(2). https://doi.org/10.54729/2789-8296.1051
Ahmadi, E. A. (2020). Analisis Pengaruh Kualitas, Fitur, Dan Desain Produk Terhadap Keputusan Pembelian Honda Genuine Parts Di Jun’S Motor Surabaya. Maker: Jurnal Manajemen, 6(2), 148–156. https://doi.org/10.37403/mjm.v6i2.172
Aprianti, D. I., & Dhea Desliani. (2021). PENGARUH NEGARA ASAL EKUITAS MEREK TERHADAP LOYALITAS MELALUI KEPUASAN KONSUMEN PADA KOSMETIK MAYBELLINE DI SAMARINDA. 10(2), 339–347.
Aqshel, M., Nizar, R., Akbar, A., Prasetyo, A. R., & Padjadjaran, U. (2024). PENGARUH SOCIAL MEDIA MARKETING TERHADAP MINAT BELI THE INFLUENCE OF SOCIAL MEDIA MARKETING ON INTEREST IN BUYING MEN ’ S CARE PRODUCTS.
September, 5187–5192.
Chrisniyanti, A., & Fah, C. T. (2022). the Impact of Social Media Marketing on Purchase Intention of Skincare Products Among Indonesian Young Adults. Eurasian Journal of Social Sciences, 10(2), 68–90. https://doi.org/10.15604/ejss.2022.10.02.001
Firmansyah, R. D., & Purwanto, S. (2022). Pengaruh Brand Image dan Electronic Word Of Mouth (e-WOM) terhadap Minat Beli Jasa Wedding Organizer Mahar Agung Surabaya. J-MAS (Jurnal Manajemen Dan Sains), 7(2), 658. https://doi.org/10.33087/jmas.v7i2.527
Frintika, M. T., & Rachmawati, I. (2023). The Influence of E-WOM, Brand Image, Product Features, and Product Price on Purchase Intention for the Samsung Galaxy S23 Smartphone in Indonesia. Manajemen Dan Kewirausahaan, 4(2), 117–130. https://doi.org/10.53682/mk.v4i2.7651
Gunelius, S. (2010). 30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business: Social Media Marketing in 30 Minutes a Day. McGraw Hill Professional. https://books.google.co.id/books?id=8jRTUB0nI9IC&lpg=PP1&hl=id&pg=PR4#v=onepage&q&f=false
Hair, J. F., Hult, G. T., Ringle, C., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) - Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, Marko Sarstedt. In Sage.
Junaidi Sagir, Ninin Setianing Pandika, & Sri Darwini. (2021). Pengaruh Brand Ambassador Dan Country Of Origin Terhadap Minat Beli Konsumen Pada Skin Care Korea. Journal of Economics and Business, 7(1), 125–142. https://doi.org/10.29303/ekonobis.v7i1.72
Kotler, P., & Amstrong, G. (2012). Prinsip-Prinsip Pemasaran. erlangga.
Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson.
Larika, W., & Ekowati, S. (2020). Pengaruh Citra Merek, Harga Dan Promosi Terhadap Keputusan Pembelian Handphone Oppo. Jurnal Manajemen Modal Insani Dan Bisnis (Jmmib), 1(1), 128–136.
Muharom, M., Yulia, I. A., & Mulia, A. P. (2024). Pengaruh Kualitas Produk, Fitur Produk dan Promosi Terhadap Keputusan Pembelian Daihatsu Gran Max dengan Brand Image Sebagai Variabel Moderasi. Jurnal EMT KITA, 8(2), 558–569. https://doi.org/10.35870/emt.v8i2.2058
Nugraha, I. (2024). Analisis Pengaruh Produk HP Samsung Terhadap Minat Beli Konsumen Dengan Menggunakan Metode Uji Chi-square. Jurnal TRINISTIK: Jurnal Teknik Industri, Bisnis Digital, Dan Teknik Logistik, 3(1), 46–52. https://doi.org/10.20895/trinistik.v3i1.1423
Nuraisyah, W., & Nuzil, N. R. (2023). Pengaruh Green Marketing Terhadap Minat Beli Konsumen dan Dampaknya Terhadap keputusan Pembelian (Studi Pada Konsumen Starbucks Di Sekitar Purwosari). Jurnal Ekonomi, Manajemen Dan Akuntansi, 2(4), 131–141.
Philip Kotler, K. L. K. (2021). Marketing Management, Global Edition (16th ed.). Pearson Higher Ed.
Putra, B. N. K., & Vipraprastha, T. (2022). Personal Branding, Social Media Marketing, Dan Word of Mouth Dalam Meningkatkan Buying Decision Pada Konsumen E-Commerce Shopee. Modus, 34(1), 75–84. https://doi.org/10.24002/modus.v34i1.5061
Putri, P. N., Rachmawati, I., & Sudarawerti, G. (2024). Pengaruh Product Features, Brand Image, Product Price dan Social Influences Terhadap Purchase Intention iPhone Pada Gen Z Di Indonesia. 11(5), 4945–4954.
Ruslim, T. S., Widjaya, O. H., & Setiawan, J. R. (2023). Niat Pembelian Kembali Konsumen Smartphone (Studi pada Konsumen Generasi Z). 3(2), 67–78.
Sofa, A. Y., & Parmariza, Y. (2023). Pengaruh Kepercayaan Merek, Country of Origin, dan Desain Produk pada Minat Beli Mobil. Kajian Branding Indonesia, 5(1), 51. https://doi.org/10.21632/kbi.5.1.51-66
Solis, B. (2010). Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (berilustra). John Wiley & Sons. https://books.google.co.id/books?id=AUczMkQo5F4C&lpg=PP1&hl=id&pg=PA118#v=onepage&q&f=false
Tasari, E., S, A. J., & Wijayanto, W. (2024). Pengaruh Citra Merek, Fitur Produk, Kualitas Produk, Dan Kelompok Referensi Terhadap Keputusan Pembelian Mesin Cuci Di Purbalingga. 21, 270–278.
Tuten, T. L. (2008). Advertising 2.0: Social Media Marketing in a Web 2.0 World (berilustra). Bloomsbury Academic.
Yuliana, A., Sukoco, H., Farisi, H., Studi Manajemen, P., & Nahdlatul Ulama Purwokerto, U. (2023). Digital Marketing Training and Product Packaging Label Design for Umkm Banana Chips “Banana Chips” in Dawuhan Village, Banyumas Regency. Pengabdian Kepada Masyarakat), 1(6), 1965–1971.
Copyright (c) 2025 Aldo Nugraha Adeyawarman, Hery Pudjoprastyono, Nurkholish Majid
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
