Textual Analysis of Annual Reports and Company Performance in a Market Perspective
Abstract
This research looks at the connection between a company's financial success and the tone it uses in its annual reports, specifically how an optimistic tone in the MD&A affects the market reaction. Included in the sample are 25 non-financial firms that were listed on IDX30 between 2020-2024. Natural Language Processing (NLP) text mining methods and panel data regression with an event study methodology were used to perform the investigation. The findings provide credence to signalling theory and market efficiency by demonstrating that an optimistic tone significantly impacts Cumulative Abnormal Return (CAR). Companies that have done well financially (high ROE) also have a tendency to sound more hopeful, which is consistent with agency theory. These results prove that annual report narratives are more than just filler; they are powerful instruments of strategic communication that shape how the market perceives a company. Credible and informative narrative disclosures are needed in financial reports, according to this research, which adds to the literature on developing markets.
Downloads
References
Adhariani, D., & du Toit, E. (2020). Readability of sustainability reports: evidence from Indonesia. Journal of Accounting in Emerging Economies, 10(4), 621–636. https://doi.org/10.1108/JAEE-10-2019-0194
Alduais, F. (2022). Textual analysis of the annual report and corporate performance: evidence from China. Journal of Financial Reporting and Accounting, 19(5), 793–818. https://doi.org/10.1108/JFRA-04-2022-0129
Alduais, F., Almasria, N. A., Samara, A., & Masadeh, A. (2022a). Conciseness, Financial Disclosure, and Market Reaction: A Textual Analysis of Annual Reports in Listed Chinese Companies. International Journal of Financial Studies, 10(4), 104. https://doi.org/10.3390/ijfs10040104
Alrefaei, H. (2019). Narratives in corporate annual reports: the drivers and impacts of narrative’s readability and tone. Cranfield University.
Alshorman, S., & Shanahan, M. (2021). “Look on the bright side”: CEO optimism and firms’ market valuation. Pacific Accounting Review, 33(3), 274–300.
Alta’any, M., Kayed, S., Meqbel, R., & Albitar, K. (2025). Speaking success: managerial tone in earnings conference calls and financial performance. Corporate Governance: The International Journal of Business in Society, 25(2), 311–336.
Angela K. Davis, Jeremy M. Piger, L. M. S. (2011). Beyond the Numbers: Measuring the Information Content of Earnings Press Release Language. https://doi.org/https://doi.org/10.1111/j.1911-3846.2011.01130.x
Arslan-Ayaydin, Ö., Thewissen, J., & Torsin, W. (2021). Disclosure tone management and labor unions. Journal of Business Finance & Accounting, 48(1–2), 102–147.
Ayuningtyas, E. S., & Harymawan, I. (2021). Negative Tone and Readability in Management Discussion and Analysis Reports: Impact on The Cost of Debt. Jurnal Manajemen Teori Dan Terapan| Journal of Theory and Applied Management, 14(2), 129. https://doi.org/10.20473/jmtt.v14i2.26681
Basdas, U., & Oran, A. (2014). Event studies in Turkey. Borsa Istanbul Review, 14(3), 167–188.
Bassyouny, H., Abdelfattah, T., & Tao, L. (2020). Beyond narrative disclosure tone: The upper echelons theory perspective. International Review of Financial Analysis, 70, 101499.
Ben-Amar, W., Bujaki, M., McConomy, B., & McIlkenny, P. (2022). Disclosure transparency and impression management: A textual analysis of board gender diversity disclosures in Canada. Corporate Social Responsibility and Environmental Management, 29(5), 1247–1265.
Bonsall, S. B., Leone, A. J., Brian, P., Rennekamp, K., Bonsall, S. B., Leone, A. J., & Miller, B. P. (2017). Author ’ s Accepted Manuscript Readability. Journal of Accounting and Economics. https://doi.org/10.1016/j.jacceco.2017.03.002
Fama, E. F. (1970). Efficient capital markets. Journal of Finance, 25(2), 383–417.
Henry, E. (2008). Are investors influenced by how earnings press releases are written? The Journal of Business Communication (1973), 45(4), 363–407.
Ibrahim, A., Zayed, T., & Lafhaj, Z. (2024). Enhancing construction performance: a critical review of performance measurement practices at the project level. Buildings, 14(7), 1988.
Irfan, M., Adeel, R., & Malik, M. S. (2023). The impact of emotional finance, and market knowledge and investor protection on investment performance in stock and real estate markets. Sage Open, 13(4), 21582440231206900.
Jensen, M. C., & Meckling, W. H. (1976). Theory of the firm: Managerial behavior, agency costs and ownership structure. Journal of Financial Economics, 3(4), 305–360. https://doi.org/10.1016/0304-405X(76)90026-X
Kayed, S., Ramadan, A. H., Morshed, A., Alshurafat, H., & Al-Zyoudi, R. (2024). The effect of board of directors’ characteristics on disclosing tone in the annual reports: evidence from Amman stock exchange. Discover Sustainability, 5(1), 338.
Le, B. T. H., & Nguyen, C. Van. (2024). Studying the impact of profitability, bankruptcy risk, and pandemic on narrative tone in annual reports in an emerging market in the East. Humanities and Social Sciences Communications, 11(1), 1–16.
Li, F. (2010). The information content of forward- looking statements in corporate filings-A naïve bayesian machine learning approach. Journal of Accounting Research, 48(5), 1049–1102. https://doi.org/10.1111/j.1475-679X.2010.00382.x
Li, S., Hoque, H., & Liu, J. (2023). Investor sentiment and firm capital structure. Journal of Corporate Finance, 80, 102426.
Li, Z., Jia, J., & Chapple, L. J. (2023). Textual characteristics of corporate sustainability disclosure and corporate sustainability performance: evidence from Australia. Meditari Accountancy Research, 31(3), 786–816. https://doi.org/10.1108/MEDAR-03-2021-1250
Loughran, T., Mcdonald, B., Battalio, R., Easton, P., Fuehrmeyer, J., Gao, P., Harvey, C., Hirschey, N., Marietta-Westberg, J., & Schultz, P. (2011). When Is a Liability Not a Liability? Textual Analysis, Dictionaries, and 10-Ks. In THE JOURNAL OF FINANCE •: Vol. LXVI (Issue 1).
Malaquias, R. F., & Júnior, D. M. B. (2021). Positive tone in management reports and volatility of stock returns. Global Business Review, 09721509211054279.
Marwa, E. A., & Kristanto, A. B. (2022). Analisis sentimen pengungkapan informasi manajemen: text mining berbasis metode VADER. Owner: Riset Dan Jurnal Akuntansi, 6(3), 2973–2984.
Merkl-Davies, D. M., & Brennan, N. M. (2007). Discretionary Disclosure Strategies in Corporate Narratives: Incremental Information or Impression Management? Journal of Accounting Literature, 26(January), 116-196. http://hdl.handle.net/10197/2907
Michael C. Jensen, & Meckling, W. H. (1976). Theory of the firm: Managerial behavior, agency costs and ownership structure. The Corporate Financiers, 3(4), 305–360. https://doi.org/10.1057/9781137341280.0038
Michelon, G., Trojanowski, G., & Sealy, R. (2022). Narrative reporting: State of the art and future challenges. Accounting in Europe, 19(1), 7–47.
Oliveira, M. G. de, Azevedo, G., & Oliveira, J. (2021). The relationship between the company’s value and the tone of the risk-related narratives: the case of portugal. Economies, 9(2), 70.
Otoritas Jasa Keuangan. (2024). Survei Nasional Literasi dan Inklusi Keuangan. 11(1), 1–14. https://www.ojk.go.id/id/berita-dan-kegiatan/publikasi/Documents/Pages/Survei-Nasional-Literasi-dan-Inklusi-Keuangan-(SNLIK)-2024/Survei Nasional Literasi dan Inklusi Keuangan (SNLIK) 2024.pdf
Spence, M. (1973). Job Market Signaling. Quarterly Journal of Economics, 87(3), 355–374. https://doi.org/10.2307/1882010
Suryani, A. W., & Fauz, D. T. A. (2024). BEYOND THE NUMBER: TONE ANALYSIS IN ANNUAL REPORTS. Jurnal Akuntansi Dan Keuangan Indonesia, 21(1), 2.
Tailab, M. M., & Burak, M. J. (2021). Examining the effect of linguistic style in an MD&A on stock market reaction. International Journal of Business Communication, 58(3), 430–458.
Wu, N., Xiao, W., Liu, W., & Zhang, Z. (2022). Corporate climate risk and stock market reaction to performance briefings in China. Environmental Science and Pollution Research, 29(35), 53801–53820.
Yekini, L. S., Wisniewski, T. P., & Millo, Y. (2016). Market reaction to the positiveness of annual report narratives. British Accounting Review, 48(4), 415–430. https://doi.org/10.1016/j.bar.2015.12.001
Zhang, S., Aerts, W., Zhang, D., & Chen, Z. (2022). Positive tone and initial coin offering. Accounting & Finance, 62(2), 2237–2266.
Copyright (c) 2025 Ana Putri Fauziah, Moh Yudi Mahadianto, Mada Purwanto W.N

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.















