The Role of Price on Consumers of PT Jiva Samudra Biru: Product Quality and Design on Repurchase Intention
Abstract
This study aims to analyze the effect of product quality and product design on repurchase intention through price as an intervening variable (case study on consumers of PT Jiva Samudra Biru). The sample in this study amounted to 384 people who were taken using a non-probability sampling technique with a purposive sampling method with the criteria of consumers who have purchased PT. Jiva Samudra Biru products (Bold and Ko) aged ≥ 20 years. The form of this research is descriptive and verification with the path analysis method. The results of the study show that: (1) product quality has a positive and significant effect on repurchase intention, (2) product design has a positive and significant effect on repurchase intention, (3) price has a positive and significant effect on repurchase intention, (4) product quality has a positive and significant effect on price, (5) product design has a positive and significant effect on price, (6) product quality has a positive and significant effect on repurchase intention through price, (7) product design has a positive and significant effect on repurchase intention through price.
Downloads
References
Abzari, M., Ghassemi, R. A., & Vosta, L. N. (2014). Analysing the Effect of Social Media on Brand Attitude and Purchase Intention: The Case of Iran Khodro Company. Procedia - Social and Behavioral Sciences, 143, 822–826. https://doi.org/10.1016/j.sbspro.2014.07.483
Albertus, A. (2015). Pengaruh Desai Produk Terhadap Keputusan Pembelian Produk Sepatu Specs Di Kota Bandung. Albertus Agastya M, 1–6.
Aprilia, A. S. (2020). Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian (Survei Konsumen Pada Perusahaan Sandal Nandar Jaya Tasikmalaya). J-CEKI : Jurnal Cendikia Ilmiah, 1(6), 780–784.
Aulia, S., & Basar Maringan Hutauruk. (2023). Pengaruh Celebrity Endorser, Kualitas Produk Dan Harga Terhadap Minat Beli Produk Garnier (Studi kasus pada mahasiswa Universitas Pelita Bangsa). JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 9(4), 1182–1191. https://doi.org/10.35870/jemsi.v9i4.1242
Hafidh, A. A. H. N., Rahayu, A., & Hendrayati, H. (2024). Digital Marketing Trends and Innovations in Indonesia: A Qualitative Exploration of Emerging Practices. Kontigensi : Jurnal Ilmiah Manajemen, 12(1), 50–53. https://doi.org/10.56457/jimk.v12i1.517
Hasan, A. (2018). Minat beli ulang dan pengaruh pengalaman pembelian terhadap kepuasan konsumen. Jurnal Ilmu Manajemen, 5(2), 123–130.
IrawanLubis, M. F., Aslami, N., & Tambunan, K. (2023). Pengaruh Harga, Pelayanan Dan Customer Experience Terhadap Kepuasan Pelanggan Pada Cafe Pascho Pematangsiantar. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 7(2), 872–882. https://doi.org/10.31955/mea.v7i2.3074
Isbahi, M. B., Zuana, M. M. M., & Toha, M. (2024). The Multi-Social Relation of the Cattle Industry in the Plaosan Subdistrict Animal Market of Magetan Regency. Malacca: Journal of Management and Business Development , 1(1), 31–46. https://doi.org/10.69965/malacca.v1i1.51
Jacobsen, Ø. (2018). DXindex18. Digital Customer Experience.
Jeon, H. G., Kim, C., Lee, J., & Lee, K. C. (2021). Understanding E-Commerce Consumers’ Repeat Purchase Intention: The Role of Trust Transfer and the Moderating Effect of Neuroticism. Frontiers in Psychology, 12(June), 1–14. https://doi.org/10.3389/fpsyg.2021.690039
Kotler, P., & Armstrong, G. (2019). Prinsip Prinsip Pemasaran (E. Maulana, D. Barnadi, & W. Hardani (eds.); Jilid 12). Erlangga.
Kotler, P., & Keller, K. (2016). Marketing Management (6th ed.). Pearson Education.
Kotler, P., & Keller, K. (2021). Manajemen Pemasaran (16th ed.).
Megantara, I. M. T., & Suryani, A. (2016). ONLINE PADA SITUS TRAVELOKA . COM Fakultas Ekonomi dan Bisnis Universitas Udayana , Bali , Indonesia Teknologi informasi berperan sangat penting pada era globalisasi saat ini . Teknologi informasi , komunikasi dan internet telah merambah berbagai bidang k. Jurnal Bisnis Dan Manajemen, 5(9), 5783–5810.
Muthi, H. L. (2023). Efekdari Harga ,Citra Merek dan Promosipada MudahNiat Pembelian Ulang Pelanggan Belanja Dimediasi Oleh PelangganKepuasan. Universitas Mercu Buana, 4(4), 613 –626.
Raza, S. H., & Zaman, U. (2021). Leveraging Luxury Brands Purchase Intention through Cultural Congruent Assertive Advertising: A Cross-Cultural Experimental Evidence from Malaysia and Pakistan. Pakistan Journal of Commerce and Social Sciences, 15(1), 138–165.
Rissa, M., & Prihartono. (2021). Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian (Survey Pelanggan Produk Sprei Rise). Jurnal Ilmiah MEA, 5(3), 2021.
Saputri, A. I., & Tjahjaningsih, E. (2022). Pengaruh Citra Merek, Kualitas Produk terhadap Kepuasan Konsumen Serta Dampaknya Terhadap Niat Beli Ulang. SEIKO : Journal of Management & Business, 4(3), 18–26. https://doi.org/10.37531/sejaman.vxix.357
Soelistio, Y. (2016). Pengaruh Persepsi Harga, Promosi, dan Kualitas Layanan Terhadap Minat Pembelian Ulang Jasa Paket Pos Indonesia. Diponegoro Journal of Management, 19, 27.
Syahrizal, D., & Sigarlaki, F. F. (2024). Pengaruh Kualitas Produk Dan Persepsi Harga Terhadap Niat Beli Ulang Yang Dimediasi Oleh Kepuasan Pelanggan Minuman Siap Saji. Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen Dan Akuntansi, 13(2), 369. https://doi.org/10.35906/equili.v13i2.2009
Syelfanda Putrifasari, Miftahul Munir, & Agung Pambudi Mahaputra. (2023). Pengaruh Desain Produk, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Batik Pada CV. Wecono Asri Kediri. Journal of Creative Student Research, 1(5), 141–155. https://doi.org/10.55606/jcsrpolitama.v1i5.2676
Taufiq, A. (2022). Pembelian Kendaraan Honda Beat Di Putra Rinjani. SIMANIS: Simposium Manajemen Dan Bisnis I Prodi Manajemen FEB UNP Kediri Tahun 2022 ANALISIS, 190–198.
Wiguna, C., Rahman, R. S., Nurdiansyah, H., & Herawati, O. (2023). The Effect of Price and Promotion on Customer Satisfaction. Jurnal Ekonomi, Bisnis & Entrepreneurship, 17(2), 480–487. https://doi.org/10.55208/phddgc52
Yoopetch, C., Damrongmahasawat, S., & Promsiri, T. (2024). Menggali Faktor-Faktor yang Mempengaruhi Niat Beli Ulang Produk Kain Desain Budaya Thailand. Jurnal Ekohumanisme, 3(6), 154–174.
Zahidah, M. (2019). Kepuasan Konsumen Dalam Pembelian Busana Bayi Secara Online. Pendidikan Tata Busana Fakultas Teknik, 4(1), 75–84.
Copyright (c) 2025 Cindy Aprilia Sumardi, Erny Amriani Asmin, Rachmat Gunawan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
