The Role of Innovation Type and Startup Performance in Mediating the Influence of Entrepreneurial Intention on Business Sustainability
Abstract
This study aims to determine whether innovation type and startup performance mediate the influence of entrepreneurial intention on business sustainability. This study is Explanatory Research with a Quantitative approach. The sample size of this study was 187 respondents. Using the SmartPLS software. Partial Least Square (PLS) was used to analyze the data in this study. The results of this study are Entrepreneurial Intention has a significant effect on Business Sustainability. Entrepreneurial Intention has a positive and significant effect on Innovation Type. Entrepreneurial Intention has a positive and significant effect on Startup Performance. Innovation Type has a positive and significant effect on Startup Performance. Innovation Type has a positive and significant effect on Business Sustainability. Startup Performance has a positive and significant effect on Business Sustainability. Innovation Type and Startup Performance can mediate the influence of Entrepreneurial Intention on Business Sustainability.
Downloads
References
Addison, P. F. E., Stephenson, P. J., Bull, J. W., Carbone, G., Burgman, M., Burgass, M. J., Gerber, L. R., Howard, P., McCormick, N., McRae, L., Reuter, K. E., Starkey, M., & Milner-Gulland, E. J. (2020). Bringing sustainability to life: A framework to guide biodiversity indicator development for business performance management. Business Strategy and the Environment, 29(8), 3303–3313. https://doi.org/10.1002/bse.2573
Anjum, T., Heidler, P., Amoozegar, A., & Anees, R. T. (2021). The impact of entrepreneurial passion on the entrepreneurial intention; moderating impact of perception of university support. Administrative Sciences, 11(2). https://doi.org/10.3390/admsci11020045
Anwar, G., & Nabaz, N. A. (2021). Inspiring Future Entrepreneurs: The Effect of Experiential Learning on The Entrepreneurial Intention at Higher Education. International Journal of English Literature and Social Sciences, 6(2).
Chandra, Y., Tjiptono, F., & Setyawan, A. (2021). The promise of entrepreneurial passion to advance social entrepreneurship research. Journal of Business Venturing Insights, 16(August), e00270. https://doi.org/10.1016/j.jbvi.2021.e00270
Cooper, D. R., & Pemela, S. S. (2017). Business Research Methods (Internatio). McGraw-Hill Companies.
Cullen, U. A., Bolton, S., & Trovati, M. (2023). The Moderating Effect Of Innovation Type On The Relationship Between Dynamic Capabilities And Innovation Capabilities. International Journal of Entrepreneurship, 27(4), 1–27.
Danielsen, A., & Parhankangas, A. (2019). Learning and unlearning in firms commercialising product innovations: The short-term performance implications of business model changes. International Journal of Entrepreneurship and Innovation Management, 23(1), 72–95. https://doi.org/10.1504/IJEIM.2019.096502
Duan, J., Yin, J., Xu, Y., & Wu, D. (2019). Should I stay or should I go? Job demands’ push and entrepreneurial resources’ pull in Chinese migrant workers’ return-home entrepreneurial intention. Entrepreneurship and Regional Development, 32(5–6), 429–448. https://doi.org/10.1080/08985626.2019.1640455
Elnadi, M., & Gheith, M. H. (2021). Entrepreneurial Ecosystem, Entrepreneurial Self-Efficacy, and Entrepreneurial Intention in Higher Education: Evidence from Saudi Arabia. International Journal of Management Education, 19(1).
Fadliyanti, L., Diswandi, D., & Afifi, M. (2022). Human Capital dan Kinerja Usaha melalui Women Entrepreneur’s Capability pada Industri Pariwisata. Valid: Jurnal Ilmiah, 19(2), 107–123.
Febrianti, B., Kussudyarsana, K., Setyawan, A. A., Sholahuddin, M., & Maimun, M. H. (2023). The Role of Internship Program and Entrepreneurship Training to Hole Entrepreneur Capability and Startup Performance. Jurnal Manajemen Bisnis, 14(2), 323–341. https://doi.org/10.18196/mb.v14i2.19251
Gusenbauer, M., Schweiger, N., Matzler, K., & Hautz, J. (2023). Innovation Through Tradition: The Role of Past Knowledge for Successful Innovations in Family and Non-family Firms. Family Business Review, 36(1), 17–36. https://doi.org/10.1177/08944865221147955
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2016). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (Edisi 3).
Hanaysha, J. R., Al-Shaikh, M. E., Joghee, S., & Alzoubi, H. M. (2022). Impact of Innovation Capabilities on Business Sustainability in Small and Medium Enterprises. FIIB Business Review, 11(1), 67–78. https://doi.org/10.1177/23197145211042232
Hogan, S. J., & Coote, L. V. (2014). Organizational culture, innovation, and performance: A test of Schein’s model. Journal of Business Research, 67(8), 1609–1621. https://doi.org/10.1016/j.jbusres.2013.09.007
Immawati, S. A., & Anggi, A. (2022). The Effects of e-WOM and Green Product Innovation on Consumer Purchase Decisions through Social Media Marketing on Beauty Products in Sociolla. Journal Stimykpn2, 23(2), 168–179.
Jo, G. S., & Jang, P. (2022). Innovation characteristics of high-growth startups: the Korean case startups. Journal of Small Business and Entrepreneurship, 34(2), 222–239. https://doi.org/10.1080/08276331.2021.1887663
Jonathan, F., Osibanjo, A. O., Chukwudi, Kelechi, C., Ogunyemi, L. O., & Dada, J. A. (2022). Empirical Examination Of External Business Environment On Social Entrepreneurial Development : Evidence From Faith-Based University In Nigeria. International Journal of Entrepreneurship, 26(6), 1–14.
Klongthong, W., Thavorn, J., Thanabodypath, W., Dhammathattariya, P., & Chandrachai, A. (2020). The influence of entrepreneurial self-efficacy and innovation on firm performance: Evidence from thai startup firms. Humanities and Social Sciences Letters, 8(4), 450–463. https://doi.org/10.18488/JOURNAL.73.2020.84.450.463
Kofler, I., & Marcher, A. (2018). Inter-organizational networks of small and medium-sized enterprises (SME) in the field of innovation: a case study of South Tyrol. Journal of Small Business and Entrepreneurship, 30(1), 9–25. https://doi.org/10.1080/08276331.2017.1401202
Kussudyarsana, K., Maulana, H. K., Maimun, M. H., Santoso, B., & Nugroho, M. T. (2023). The Role of Social Capital, Innovation, and Capabilities on MSMEs’ Resilience in Economic Hard Times. Jurnal Manajemen Bisnis, 14(1), 72–89. https://doi.org/10.18196/mb.v14i1.15887
Kussudyarsana, K., Soepatini, S., Maimun, M. H., & Vemuri, R. (2020). Examining formal and relational governance in family small medium enterprises: Evidence from Indonesia. Journal of Entrepreneurship in Emerging Economies, 12(2), 231–257. https://doi.org/10.1108/JEEE-10-2018-0108
Lailah, F. A., & Soehari, T. D. (2020). The Effect of Innovation, Information Technology, and Entrepreneurial Orientation on Business Performance. Akademika, 9(02), 161–176. https://doi.org/10.34005/akademika.v9i02.914
Le Trinh, T. (2019). Factors affecting startup performance of small and medium-sized enterprises in Danang city. Entrepreneurial Business and Economics Review, 7(3), 187–203. https://doi.org/10.15678/EBER.2019.070310
Li, L., Msaad, H., Sun, H., Tan, M. X., Lu, Y., & Lau, A. K. W. (2020). Green innovation and business sustainability: New evidence from energy intensive industry in China. International Journal of Environmental Research and Public Health, 17(21), 1–18. https://doi.org/10.3390/ijerph17217826
Maimun, M. H., & Setyawan, A. (2020). Inter-Firms Relationships and Supply Chain Strategy Mechanism in Indonesian Family SMEs. https://www.researchgate.net/publication/344068478
Melati, R., Sunarya, E., & Jhoansyah, D. (2022). Pengaruh Lingkungan Internal Dan Strategi Inovasi Terhadap Kinerja Perusahaan (Studi Pada PT.Glostar Indonesia 1 Cikembar). Journal of Economic, Bussines and Accounting (COSTING), 6(1), 55–62. https://doi.org/10.31539/costing.v6i1.3424
Mohammad, I. N., Massie, J. D. D., & Tumewu, F. J. (2019). The Effect Of Entrepreneurial Orientation And Innovation Capability Towards Firm Performance In Small And Medium Enterrises (Case Study: Grilled Restaurants in Manado). Jurnal EMBA, 7(1), 1–10.
Mugiono, M., Prajanti, S. D. W., & Wahyono, W. (2020). The Effect of Digital Literacy and Entrepreneurship Education Towards Online Entrepreneurship Intention Through Online Business Learning and Creativity At Marketing Department in Batang Regency. Jee, 10(1), 21–27.
Muna, N., & Subawa, N. S. (2022). Peran Creativity dan Innovative Mindsets Memediasi Entrepreneurial Intention Terhadap Performance. Ekuitas: Jurnal Pendidikan Ekonomi, 10(2), 359–366.
Pramudita, E. J., & Gunawan, A. W. (2023). Pengaruh Green Human Resource Management, Green Human Capital Dan Green Innovation Terhadap Environmental Performance Melalui Green Human Capital Dan Green Innovation Pada Pt Mitrakarya Cipta Gemilang. Glosains: Jurnal Sains Global Indonesia, 4(1), 21–40. https://doi.org/10.36418/glosains.v4i1.385
Putra, W. E., & Utama, L. (2022). Pengaruh Green Entrepreneurial Orientation dan Green Innovation terhadap Kinerja Berkelanjutan Industri Gigi Palsu. Jurnal Manajerial Dan Kewirausahaan, 4(2), 534. https://doi.org/10.24912/jmk.v4i2.18262
Rahman, S., Hossain, I., & Hossain, G. S. (2020). Factors Affecting Consumers’ Green Purchase Behavior Towards Energy Saving Lights in Bangladesh: the Mediating Role of Green Purchase Intention. International Journal of Information, Business and Management, 12(3), 19–38.
Sadiku-Dushi, N., Dana, L. P., & Ramadani, V. (2019). Entrepreneurial marketing dimensions and SMEs performance. Journal of Business Research, 100(December 2018), 86–99. https://doi.org/10.1016/j.jbusres.2019.03.025
Sarma, M., Septiani, S., Dewi, F. R., & Siregar, E. H. (2017). The Impact of Entrepreneurial Marketing and Business Development on Business Sustainability: Small and Household Footwear Industries in Indonesia. International Journal of Marketing Studies, 5(4), 110–122. https://doi.org/10.5539/ijms.v5n4p110
Sousa-Zomer, T. T., & Cauchick Miguel, P. A. (2018). Sustainable business models as an innovation strategy in the water sector: An empirical investigation of a sustainable product-service system. Journal of Cleaner Production, 17(1), S119–S129. https://doi.org/10.1016/j.jclepro.2016.07.063
Srimulyani, V. A., Hermanto, Y. B., Rustiyaningsih, S., & Waloyo, L. A. S. (2023). Internal factors of entrepreneurial and business performance of small and medium enterprises (SMEs) in East Java, Indonesia. Heliyon, 9(11), 1–19. https://doi.org/10.1016/j.heliyon.2023.e21637
Sugiyono. (2018). Metode Penelitian Kombinasi (Mixed Methods). CV Alfabeta.
Tajpour, M., & Hosseini, E. (2021). Entrepreneurial Intention and the Performance of Digital Startups: The Mediating Role of Social Media. Journal of Content, Community and Communication, 13(7), 2–15. https://doi.org/10.31620/JCCC.06.21/02
Tsou, E., Steel, P., & Osiyevskyy, O. (2023). The relationship between entrepreneurial intention and behavior: A meta-analytic review. International Journal of Entrepreneurship and Innovation. https://doi.org/10.1177/14657503231214389
Tusyanah, Fadilah, A., Rahmawati, F. D., & Susilowati, N. (2020). Analyzing Students’ Entrepreneurial Intention Based on the Theory of Planned Behavior (TPB) With Internship as The Moderating Variable. Economic Education Analysis Journal, 2(1), 816–830. https://doi.org/10.15294/eeaj.v9i3.42113
Utomo, H. (2023). Pengaruh Pendidikan Kewirausahaan Dalam Menumbuhkan Minat Mahasiswa Menjadi Wirausahawan. Journal on Education, 05(03), 8211–8221.
van Tonder, C., Bossink, B., Schachtebeck, C., & Nieuwenhuizen, C. (2023). The effect of digitally-driven business model innovation on business performance. Journal of Small Business and Entrepreneurship, 0(0), 1–34. https://doi.org/10.1080/08276331.2023.2239039
Wise, S., Laplume, A., & Yeganegi, S. (2023). Accelerator cohort social network structure and startup performance. Journal of Small Business and Entrepreneurship, 0(0), 1–22. https://doi.org/10.1080/08276331.2023.2239043
Copyright (c) 2025 Rizcho Louistama Setyana Putra, Kussudyarsana Kussudyarsana, Moechammad Nasir

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.















