Halal Ecotourism Development Strategy for Sunset Land Beach, Sekarbela District, Mataram City

  • Dadang Mulyana Putra Universitas Muhammadiyah Mataram, Mataram, Indonesia
  • Novi Yanti Sandra Dewi Universitas Muhammadiyah Mataram, Mataram, Indonesia
  • Nur'aini Nur'aini Universitas Muhammadiyah Mataram, Mataram, Indonesia
DOI: https://doi.org/10.31538/iijse.v7i2.4992

Abstract

Sunset Land Beach is one of the tourist attractions in the South Ring Road area, Jempong Baru, Kec. Sekarbela, City. Mataram, West Nusa Tenggara is much sought after by tourists. This research aims to determine the strategy for developing halal ecotourism at Sunset Land Beach. The method used in this research is a descriptive qualitative research method, namely research that seeks to obtain accurate and effective information. With data collection techniques through interviews, observation, and documentation. The main problem of this research is the strategy and implementation in developing sunset land halal ecotourism, as well as the inhibiting factors in implementing the sunset land ecotourism development strategy. The results of this research are that the strategy used in developing sunset land halal ecotourism is a program to increase the development of halal tourism facilities and infrastructure. The weaknesses of Sunset Land Beach include natural phenomena, halal certificates, and places of worship.

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Published
2024-06-09
How to Cite
Mulyana Putra, D., Yanti Sandra Dewi, N., & Nur’aini, N. (2024). Halal Ecotourism Development Strategy for Sunset Land Beach, Sekarbela District, Mataram City. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 7(2), 3612-3624. https://doi.org/10.31538/iijse.v7i2.4992
Issue
Vol 7 No 2 (2024): Sharia Economics
Section
Articles

Copyright (c) 2024 Dadang Mulyana Putra, Novi Yanti Sandra Dewi, Nur'aini Nur'aini

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