The Effect of Perceived Ease of Use on User Interest in the ShopeePay Digital Wallet among Generation Z in Surabaya
Abstract
The purpose of this study is to find out how Generation Z in Surabaya is influenced by the perception of ease of use of the Shopeepay digital wallet and the promotion of cashback vouchers to their interest in using it. Quantitative methods are used in this study. Since the size of the population cannot be determined with certainty, the method of sample selection is based on the guidelines for measuring the sample by specifying parameters. 96 respondents who are Generation Z and ShopeePay digital wallet users in the city of Surabaya were given a questionnaire as part of the data collection process. Structural Equation Modeling (SEM) based on variance is then used to analyze the data obtained. Partial Least Square (PLS SEM) software is used in this technique, which is also referred to as the alternative SEM method. The results of this study show that generation Z in the city of Surabaya is significantly more interested in using the ShopeePay digital wallet because it is considered easy to use and offers cashback vouchers."
Downloads
References
Afendi, A., Fitri, M., & Indah Firdiyanti, S. (2022). Business Digitalization in Islam: Determination of Shopee Market Place Users' Repurchase Decision in Central Java. Scientific Journal of Islamic Economics, 8(02), 1124–1133. http://dx.doi.org/10.29040/jiei.v8i2.4690
Alamsyah, N., & Saino, S. (2021). The influence of product features and cashback promotions on purchase decisions. accountable: Journal of Economics and Finance, 18(4), 624-634. http://dx.doi.org/10.21776/ub.jam.2019.017.01.17
Annur, C. M. (2023). Internet Users in Indonesia Reached 213 Million People by Early 2023. Databox.
Attaqi, M. F., Suryono, I. A., Kussujaniatun, S., & Sudaryatie, S. (2022). The Influence of Trust, Perception of Ease of Use, and Quality of Electronic Services on Buyback Intention. https://doi.org/10.26905/jmdk.v6i1.2067
Brahmanta, G. P., & Wardhani, N. I. K. (2021). The Effect of Perception of Usefulness, Convenience, and Risk on Interest in Reusing Shopeepay in Surabaya. Management Science, 7(2), 97–108. https://doi.org/10.30656/sm.v7i2.3580
Dyas, L. M., & Purwanto, S. (2024). Analysis of the Influence of Sales Promotion, Perception of Benefits and Perception of Ease of Use on the Decision to Use Gopay in UPN "Veteran" Students of East Java. Journal of Management and Business (JOMB), 6(3), 1014-1026.
Fratiwi, A. (2021). Juridical Review of Financial Technology Transactions in Indonesia. Media of Law and Sharia, 2(4), 367–382. https://doi.org/10.18196/mls.v2i4.12828
Handayani, R., & Sulaeman, E. (2022). The Effect of Perception of Convenience and Cashback Promotion on Interest in Reusing ShopeePay Digital Wallets. YUME: Journal of Management, 5(3), 81-92. https://doi.org/10.37531/yum.v5i3.3031
Isbahi, M. B. (2023). Factors Influencing Purchase Behavior: Consumer Interest, Price, and Product Quality (Literature Review HRM). Danadyaksa: Post Modern Economy Journal, 1(1), 18–36. https://doi.org/10.69965/danadyaksa.v1i1.6
Khoir, M. M., & Soebiantoro, U. (2022). The Effect of Perception of Ease of Use and Promotion on Interest in Using LinkAja E-Wallet in the City of Surabaya. J-MAS (Journal of Management and Science), 7(2), 752-756.
Kusuma, H., & Asmoro, W. K. (2020). The Development of Financial Technology (Fintech) Based on the Perspective of Islamic Economics. istithmar : Journal of Islamic Economic Development, 4(2), 141–163. https://doi.org/10.30762/istithmar.v4i2.14
Laloan, W., Wenas, R., & Loindong, S. (2023). The Effect of Ease of Use, Perception of Benefits, and Risks on the Interest of QRIS E-Payment Users in Students of the Faculty of Economics and Business, Sam Ratulangi University, Manado. Journal of EMBA: Journal of Research in Economics, Management, Business and Accounting, 11(02), 375-386. https://doi.org/10.35794/emba.v11i02.48312
Leon, S. (2018). Service mobile apps: a millennial generation perspective. Industrial Management and Data Systems, 118(9). https://doi.org/10.1108/IMDS-10-2017-0479
Marginingsih, R. (2021). Financial Technology (Fintech) in National Financial Inclusion during the Covid-19 Pandemic. Monetary - Journal of Accounting and Finance, 8(1), 56–64. https://doi.org/10.31294/moneter.v8i1.9903.
NIK, W., Izaak, W. C., & Hardiyani, L. (2020). Analysis of Consumer Perception Levels on Intention in Using E-Money. Procur. J. Ilm. Manaj, 8(2), 147-155.
Novrita D.K. 2020. The influence of promotion, perception of convenience, and perception of benefits on interest in using e-wallets. https://doi.org/10.55927/ijba.v3i3.4794
Pambudi, R. D. (2019). Development of Fintech Among UIN Walisongo Students. Harmony, 4(2), 74–81Gunakaya, A. Widiada. Introduction to Indonesian Law. Bandung: STHB Press, 2015. https://doi.org/10.15294/harmony.v4i2.36456
Ramadhanty, V. D., Indra Permana, R., Syifa, B. F., & Rakhmawati, N. A. (2021). Analysis of Digital Wallet Use Factors among Surabaya University Students. Journal of Informatics and Information Systems Engineering, 8(1), 312–322. https://doi.org/10.35957/jatisi.v8i1.584
Sulmi, A. A. K., Awaluddin, M., Gani, I., & Kara, M. (2021). The Effect of Perception of Usability, Convenience, and Security on Interest in Using Mobile Banking Services (Empirical Study on Students of the Faculty of Islamic Economics and Business, UIN Alauddin Makassar). Islamic Banking, Economic and Financial Journal, 1(2). https://doi.org/10.58777/reb.v2i1.207
Toha, Mohamad & Supriyanto. (2023). Factors Influencing the Consumer Research Process: Market Target, Purchasing Behavior and Market Demand (Literature Review Of Consumer Behavior). Danadyaksa: Post Modern Economy Journal, 1(1), 1–17. Retrieved from https://e-journal.bustanul-ulum.id/in
Copyright (c) 2024 Annisya Dellia Safitri, Zawawi Zawawi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
