The Impact of Price Perception and Service Quality on Consumer Purchase Interest in Biznet Home Internet Services in Kediri
Abstract
This research endeavor focuses on to examine the impact of Price Perceptions and Service Quality on Purchase Interest for Biznet Home Internet services in Kediri City. The research targets Biznet Home wifi users in the area, with a sample of 104 respondents selected based on Ghozali's formula. Data were gathered through Google Forms and analyzed using Partial Least Squares (PLS) techniques. The analysis shows that in terms of Price Perception, the most significant factor is the wide variation in prices offered for Biznet Home Internet services according to the quality provided (X1.2). Meanwhile, in the Service Quality variable, the most prominent factor is the responsiveness of Biznet Home Internet officers in handling service problems faced by consumers (X2.2). These findings highlight the key elements in Price Perception and Service Quality that most significantly influence customer purchase interest.
Downloads
References
Adilah, & Aufa, R. (2023). Determining the Cost of Goods Production Using the Full Costing Method in Determining the Selling Price at Omah Sewing Zea. Hayam Wuruk University Perbanas Surabaya.
Aditia, A., Wadud, M., & DP, MK (2020). The Influence of Product Quality on Consumer Satisfaction of NMAX Motorcycles at PT Yamaha A. Rivai Palembang. National Journal of Marketing & HR Management, 1(1), 23–37. https://doi.org/10.47747/jnmpsdm.v1i01.4
Adji, J., & Semuel, H. (2014). The Influence of Satisfaction and Trust on Consumer Purchase Intention at Starbucks The Square Surabaya. Petra Marketing Management Journal, 2(1), 1–10.
Aptaguna, A., & Pitaloka, E. (2016). The Influence of Service Quality and Price on Intention to Purchase Go-Jek Services. Widyakala Journal, 3. https://doi.org/10.36262/widyakala.v3i0.24
Bakti, U., Hairudin, & Alie, M. (2020). The Influence of Service Quality, Product Quality and Price on Purchase Intention. Journal of Economics, 22(1). https://doi.org/10.59141/comserva.v1i10.135
Carlina, G., & Ekowati, S. (2022). The Influence of Creativity and Innovation on Consumer Purchase Interest in O'Boss Meatballs in Bengkulu City. ECOMBIS REVIEW: Scientific Journal of Economics and Business, 10(2), 599–608. https://doi.org/10.37676/ekombis.v10i2.2197
Ermawati, E., Utami, P.R., & Pakkawaru. 2020. Pengaruh Kualitas Pelayanan Terhadap Minat Beli Konsumen Pada Nasi Kuning Puput Di Kayumalue. Jurnal Ilmu Ekonomi dan Bisnis Islam – JIEBI, 2(1):36-56. https://doi.org/10.24239/jiebi.v2i2.31.36-56
Ganardi, K. (2022). The Influence of Service Quality, Product Quality, Price and Promotion on Consumer Purchase Interest at Nusantara Mart Gendingan.
Halim, N., & Iskandar, D. (2019). The Influence of Product Quality, Price and Promotional Strategy on Purchase Interest. Journal of Management and Business Research (JRMB),4(3),415–424. http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/2605
Handayani, M., Amalia, C., & Sari, T. (2022). The Influence of Financial Knowledge, Financial Attitudes and Personality on Financial Management Behavior (Case Study of Batik MSME Players in Lampung). ECOMBIS REVIEW: Scientific Journal of Economics and Business, 10(2), 647–660. https://doi.org/10.37676/ekombis.v10i2.2262
Harfika, J., & Abdullah, N. (2017a). The influence of service quality and facilities on patient satisfaction at the Southwest Aceh Regency general hospital. BALANCE: Economic, Business, Management and Accounting Journal, 14(1).
Harfika, J., & Abdullah, N. (2017b). The Influence of Service Quality and Facilities on Patient Satisfaction at the Southwest Aceh District General Hospital. Balance Journal, 14(1), 44–56.
Hendrawan, A., Sucahyowati, H., & Laras, T. (2020). Marketing Strategy Analysis Using the Marketing Mix Approach. Management And Economics, 3(1), 55–72. https://doi.org/10.36407/jrmb.v6i1.315
Khasanah, N. (2022). Interest in Buying Halal Samyang Food Products Judging from the Theory of Planned Behavior in the Muslim Generation in Kudus Regency. Kudus State Islamic Institute.
Majid, A., Fazal V, A., Oktavianti, AE, Rista, MAR, & Santika, D. (2021). The Influence of Service Quality, Product Quality and Location on Consumer Satisfaction (Case Study at Rocket Chicken Lamongan Branch). Journal of Economic, Management, and Business Research, 2(1), 214–226.
Making, A. (2021). The Influence of Accountability, Transparency and Supervision on Village Fund Management. Journal of Accounting Science and Research, 10(10).
Mardiana, P., & Sari, O. (2022). Increasing Repurchase Interest with Service Quality and Product Diversity for Bencoolen Coffee Shop. MEA Scientific Journal (Management, Economics and Accounting, 6(2).
Maryani, S., Putri, Y., & Porwani, S. (2023). Improving Student Learning Evaluation at Mts Ahliyah 1 Palembang. Journal Of Scientific Science, Technology And Arts, 2(2), 250–262.
Maryoso, S., & Sari, D. (2024). The Influence of Promotion and Service Quality on Consumer Purchase Interest in Es The Poci. Journal of Economics, Management, Accounting, 3(4).
Mulyapradana, A., & Lazulfa, A. (2018). Administrative Governance to Improve the Quality of Administrative Services at PT. BAM Tegal Regency. Ganseha Polytechnic Institute Medan, 1, 14–24. https://www.jurnal.polgan.ac.id/index.php/juripol/article/download/86/51
Noor, F. V. (2020). The Influence of Service Quality on Customer Satisfaction of PT Herba Penawar Alwahida Indonesia (Study at Alfatih Business Center II HPAI Bengkulu City) THESIS.
Novita. (2021). The Influence of Price and Product Quality on Consumer Purchasing Decisions at Pt. Trio Anugrah Mandiri Success. Buddhi Dharma University Tangerang.
Nugroho, F. (2022). The Influence of Product Quality and Product Innovation on Purchasing Decisions at UD. Furniture Nuances, Margomulyo Village, Ngawi District, Ngawi Regency. Tambusai Education Journal, 6(1), 3165–3171.
Pardede, J. (2022). The Influence of Price, Promotion and Place on the Decision to Purchase Prettyfit Brand Shoes at Pt. Christopher Adidaya Rekananda.
Purnamawati, N., Mitariani, N., & Anggraini, N. (2020). The Influence of Service Quality, Product Quality and Price Perception on Repurchase Intention in Bandung Collection, North Kuta District, Badung. VALUES, 1(3), 171– 181. 181. www.journal.uta45jakarta.ac.id
Putri, YLP, & Utomo, H. (2017). The Influence of Service Quality on Customer Loyalty with Satisfaction as an Intervening Variable (Perception Study of Dian Comp Ambarawa Customers) By. 10(19), 70–90.
Rivai, J., & Zulfitri. (2021). The Role of Purchasing Decisions Mediating Product Quality, Price Perception, and Brand Image on Customer Satisfaction of Kopi Janji Jiwa. Journal of Business and Management Studies, 3(2), 31–42. https://doi.org/10.32996/jbms.2021.3.2.4
Sari, M., & Lestari, R. (2019). The Influence of Price Perception, Service Quality and Product Quality on Satisfaction and Its Impact on Consumer Repurchase Interest in Argo Parahyangan Executive Class Trains. Oikonomia: Journal of Management, 15(1), 30–44. https://doi.org/10.47313/oikonomia.v15i1.642
Sari, P., Manggabarani, A., & Husniati, R. (2020). The Influence of Brand Image, Price, and Service Quality on Interest in Buying Fashion Products Online in Jakarta (Study on the Zalora Online Shopping Site). Business Management, Economics, and Accounting National Seminar, 1, 727–738.
Siregar, A. (2020). The Influence of Price, Brand Image and Personal Branding on Online Buying Decisions at Medan Top Gallery Stores. Smart Scientific Journal, 4(2), 98–106. http://www.stmb-multismart.ac.id/ejournal/index.php/JMBA/article/view/69
Solikha, S., & Suprapta, I. (2020). The Influence of Price and Service Quality on Customer Satisfaction (Case Study at PT. GO-JEK). Ecobis Journal: Business Economics & Management, 10(1), 67–81. https://doi.org/10.37932/jev10i1.91
Srijayanti, & Rati, N. (2024). The Influence of Celebrity Endorsements, Social Media Content and Brand Image on Consumer Purchase Interest at the Ohmyfresh Fruit Shop. Mahasaraswati University Denpasar.
Sugiyono. (2017). Quantitative, Qualitative and R&D Research Methods. Alphabet.
Sugiyono. (2019). Quantitative Qualitative Research Methods, and R&D. Alphabet.
Syahputra, E. (2022). The influence of price discounts and product completeness on consumer buying interest in Wates Kediri mart wisdom. 2(4), 272–281. Tulungagung. Journal of Management and Business Economics Research, 1(3), 34–48. https://doi.org/10.55606/jekombis.v1i3.432
Toha, Mohamad & Habibah, N.J. (2023). MSME Empowerment and Development Program to Increase Consumer Satisfaction. Sahwahita: Community Engagement Journal, 1(1), 26-39. https://e-journal.bustanul-ulum.id/index.php/Sahwahita/article/view/24
Wijiastuti, R., & Cantika, N. (2021). The Influence of Price Perception, Brand Image and Service Quality on Intention to Repurchase Gofood Services in Sorong City. Kalianda Halok Gagas, 4(1), 1–8. https://doi.org/10.52655/khg.v1i1.3
Winda., & Kusumayadi, F. 2021. Pengaruh Kualitas Pelayanan Terhadap Minat Beli Pada Masa Pandemik Covid-19 di Kantin Yuank Kota Bima (Studi Kasus Pada Pengunjung Kantin Yuank Kota Bima). Jurnal Ilmiah Manajemen Ubhara, 3(1): 204-215.
Copyright (c) 2024 Tiara Putri Marcela, Zawawi Zawawi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
