The Influence of Visual Merchandising, Store Atmosphere, and One Stop Shopping on Impulse Buying in Consumers of Oh! Some (KKV) Galaxy Mall Surabaya
Abstract
The rapid growth of the modern retail sector in Indonesia encourages retailers to continuously innovate in developing effective strategies to face competition. This study examines the influence of visual merchandising, store atmosphere, and one-stop shopping on impulse buying among consumers of OH! SOME (KKV) Galaxy Mall Surabaya. This research is an associative research type using a quantitative approach. Determination of the number of samples using the Cochran formula and sampling using purposive sampling techniques. Data collection was carried out by questionnaire, and data analysis was conducted using multiple linear regression. The results of the research indicate that visual merchandising, store atmosphere, and one-stop shopping simultaneously or partially have a significant influence on impulse buying. This study serves as a reference for retail managers to design effective marketing strategies to enhance competitiveness and sales volume.
Downloads
References
Anggraini, I. D., & Sulistyowati, R. (2020). Pengaruh Visual merchandising dan Store atmosphere Terhadap Perilaku Impulse buying (Studi Kasus Pada Konsumen Miniso di Surabaya). Jurnal Pendidikan Tata Niaga (JPTN), 8(1), 660–666.
Badan Pusat Statistik. (2023). Laporan Perekonomian Indonesia 2023. Badan Pusat Statistik. https://www.bps.go.id/id/publication/2023/09/21/a62efbad86d18bc35581c33a/laporan-perekonomian-indonesia-2023.html.
Basuki, A. T., & Prawoto, N. (2017). Analisis ReCorigresi Dalam Penelitian Ekonomi & Bisnis: Dilengkapi Aplikasi SPSS & Eviews. Rajawali Pers.
Cori, C., & Tresia. (2022). Analisis Strategi One stop shopping Dalam Memenuhi Kepuasan Pelanggan Summarecon Mall Bekasi. CiDEA Journal, 1(1), 1–10.
Firdayanti, N., Ramdan, A. M., & Sunarya, E. (2020). Pengaruh Visual merchandising dan Product Assortment Terhadap Impulse buying (Survei Pada Konsumen Rabbani Kota Sukabumi). E-Jurnal Ekonomi Dan Bisnis Universitas Udayana 9.5, 391–404.
Hashmi, B. (2020). Impact of One Stop Shops on Consumer Buying Pattern. Journal of Marketing and Consumer Research, 64, 9–47. https://doi.org/10.7176/jmcr/64-02.
Indrasari, M. (2019). Pemasaran dan Kepuasan Pelanggan. Unitomo Press.
JPNN.com. (2024, August 2). Merek Ritel Baru OH! SOME Resmi Hadir di Indonesia. https://m.jpnn.com/news. https://m.jpnn.com/news/merek-ritel-baru-ohsome-resmi-hadir-di-indonesia.
kearney.com. (2022). The 2021 Global Retail Development Index. Kearney.Com. https://www.kearney.com/industry/consumer-retail/global-retail-development-index/2021.
kemendag.go.id. (2022, July 14). Indonesia Retail Summit 2022, Mendag Zulhas: Ritel Tumbuh, Ekonomi Pulih. Kemendag.go.id. https://www.kemendag.go.id/berita/siaran-pers/indonesia-retail-summit-2022-mendag-zulhas-ritel-tumbuh-ekonomi-pulih.
Kertiana, I. K. D., & Artini, I. Gst. A. Kt. S. (2019). Pengaruh Visual merchandising, Atmosfer Toko, dan Display Produk Terhadap Impulse buying Pelanggan Ramayana Denpasar. E-Jurnal Manajemen Universitas Udayana, 8(11), 6533–6557. https://doi.org/10.24843/ejmunud.2019.v08.i11.p08.
KK Group. (2024). About KKV. https://www.kkgroup.cn/kkv. https://www.kkgroup.cn/kkv.
kkvindo. (n.d.). Profil Instagram. Instagram. https://www.instagram.com/kkvindo.
Naurah, N. (2022, July 25). Daftar Negara dengan Indeks Pasar Ritel Terbesar, Indonesia Peringkat Berapa? Goodstats.Id. https://goodstats.id/article/daftar-negara-dengan-indeks-pasar-ritel-terbesar-di-dunia-indonesia-peringkat-berapa-dJ8v7.
ohsome.idn. (2024). Store List OH! SOME. https://www.ohsome.com/pc. https://www.ohsome.com/pc/store#.
Pratomo, Y. (2023, November 28). Disukai Konsumen, Apa Itu One stop shopping? Idxchannel.Com. https://www.idxchannel.com/ecotainment/disukai-konsumen-apa-itu-one-stop-shopping.
Ramaiska, A. D., Lestari, A. P., Durrasuwawi, R. Muh., & Sanjaya, V. F. (2020). Pengaruh Visual merchandising dan Store atmosphere Terhadap Impulse buying dengan Positive Emotion Sebagai Variabel Mediasi Pada Konsumen Miniso Mall Kartini Bandar Lampung. Jurnal Manajemen Mandiri Saburai, 4(4), 11–20.
Riduan. (2020). Pengantar Statistika Sosial. Alfabeta.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Sugiyono. (2021). Statistika Untuk Penelitian. Alfabeta.
Suriansha, R., Bustomi, H., Herlina, E., Iskandar, Y., & Hamzah, Z. Z. (2022). The Effect of Visual merchandising, Product Display and Store atmosphere on Impulse buying Customers of Ramayana Malang. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 5(2), 14565–14573. https://doi.org/10.33258/birci.v5i2.5329.
Suryani, & Hendryadi. (2015). Metode Riset Kuantitatif: Teori dan Aplikasi Pada Penelitian Bidang Manajemen dan Ekonomi Islam (1st ed.). Kencana Prenadamedia Group.
Utami, C. W. (2018). Manajemen Ritel: Strategi dan Implementasi Operasional Bisnis Ritel Modern di Indonesia (3rd ed.). Penerbit Salemba Empat.
Vishella, & Megawati. (2022). Pengaruh Store Image, Store atmosphere, Keragaman Produk, dan Shopping Emotion Terhadap Impulse buying (Studi Pada CV. Aladin Jaya di Kota Palembang). Publikasi Riset Mahasiswa Manajemen, 3(2), 210–216.
Wijaya, E., & Setyawan, O. (2020). Consumer’s Impulse buying Behavior: Do Visual merchandising, Store atmosphere, Availability of Money, and Promotional Activity Affect it? Binus Business Review, 11(3), 209–215. https://doi.org/10.21512/bbr.v11i3.6464.
Yusuf, M. Y. (2022, March 21). Mengenal Visual merchandising: Defnisi dan Contoh. Idxchannel.Com. https://www.idxchannel.com/milenomic/mengenal-visual-merchandising.
Copyright (c) 2025 Reni Vianggraini, Jojok Dwiridotjahjono
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
