The Influence of Islamic Business Ethics and Service Quality on Customer Satisfaction (Case Study of Dina Muslimah Salon)
Abstract
The rapid growth of business in Indonesia encourages entrepreneurs to innovate and compete in attracting consumers. One of the emerging sectors is Sharia-based businesses, including Muslimah beauty salons. These salons adhere to Islamic principles, such as using halal products and providing services according to Sharia guidelines. However, many still face challenges related to service quality and the implementation of Islamic business ethics, which impact customer satisfaction. This study analyzes the influence of Islamic business ethics and service quality on customer satisfaction at Salon Muslimah Dina. A quantitative approach was used with multiple linear regression analysis. Data were collected through questionnaires distributed to salon customers. The regression results show that Islamic business ethics and service quality significantly affect customer satisfaction, with an R Square value of 0.795, indicating that 79,5% of customer satisfaction can be explained by these variables. The ANOVA test confirms the model's significance with an F-value of 120.171 and a significance level of 0.000. Furthermore, regression coefficients indicate that service quality has a more dominant influence (B = 0.437, p < 0.05) than Islamic business ethics. These findings contribute to customer satisfaction theories in Sharia-based businesses and provide practical insights for business owners to improve Islamic-based services. By consistently applying Islamic business ethics and enhancing service quality, Muslimah salons can maintain customer loyalty and strengthen their competitive advantage. Future research may explore other factors influencing customer satisfaction, such as pricing strategies, marketing approaches, and service innovation in the halal beauty industry.
Downloads
References
Amalia, A., & Lubis, AS (2022). Mudharabah dan Musyarakah sebagai persepsi keuangan ekuitas mikro pelaku usaha UMKM perempuan yang kurang beruntung di Medan. Jurnalhikmah, 19(2). Https://Doi.Org/ Https://Doi.Org/10.53802/Hikmah.V19i2.156
Absor, M., Rahmawati, I., & Yusuf, A. (2024). Perkembangan bisnis syariah di Indonesia dan tantangan yang dihadapi. Jurnal Ekonomi Islam, 15(2), 77-93.
Ananda, R., & Amsari, R. (2024). Pengaruh Etika Bisnis Islam terhadap Kepuasan Pelanggan dalam Bisnis Berbasis Syariah. Jurnal Ekonomi Islam, 12(1), 45-57.
Biati, R., & Andika, P. (2021). Dimensi kualitas layanan dalam meningkatkan kepuasan pelanggan dalam bisnis syariah. Jurnal Manajemen Syariah, 8(2), 89-104.
Faradannisa, D., & Supriyanto, B. (2022). Penerapan etika bisnis syariah dan pengaruhnya terhadap loyalitas pelanggan dalam bisnis pelayanan syariah. Jurnal Bisnis dan Manajemen Islam, 10(4), 76-92.
Furqan, A., & Riyan, H. (2023). Dinamika persaingan bisnis di era digital dan implikasinya terhadap keberlanjutan bisnis. Jurnal Manajemen Strategis, 14(1), 55-70.
Hasanah, U., Sihotang, MK, Munardi, B., & Hisan, K. (2021). Implementasi Fungsi Manajemen Di Usaha Kecil Deli Serdang Dalam Pemasaran Produk Muslim Di Sumatera Utara. Seminar Internasional Studi Islam Roceeding, 2(1).
Hayati, I., Amsari, S., & Afandi, A. (2019). Pelatihan Pembukuan Keuangan dan Digital Marketing UMKM yang dibina oleh Lazismu Kota Medan. Jurnal Masyarakat Independen, 7(5), 4305--4311. Https://Doi.Org/Https://Doi.Org/10.31764/Jmm.V7i5.16907
Ismail, AH, Khairunnisa, K., Pradesyah, R., & Bara, A. (2023). Sistem Pendukung Lembaga Keuangan Syariah dalam Pengembangan UMKM Halal di Kota Medan. Jurnal Akuntansi dan Perpajakan, 23(2). Https://Doi.Org/ Https://Doi.Org/10.29040/Jap.V23i2.6401
Istiqomah, N., & Nurhidayati, S. (2023). Kualitas Layanan dalam Bisnis Salon Wanita Muslim: Studi Salon Syariah di Indonesia. Jurnal Penelitian Ekonomi Islam, 9(1), 55-69.
Kementerian Agama Republik Indonesia. (2020). Statistik umat Islam di Indonesia tahun 2020. Jakarta: Kementerian Agama Republik Indonesia.
Kotler, P., & Keller, KL (2016). Manajemen Pemasaran (Edisi ke-15). Pendidikan Pearson.
Lubis, M. (2024). Analisis kepuasan pelanggan dalam bisnis syariah: Studi kasus salon wanita muslim di Kota Medan. Jurnal Ekonomi dan Keuangan Islam, 11(2), 34-48.
Maulida, N., Haris, A., & Suryadi, T. (2024). Peran etika bisnis Islam dalam meningkatkan kepercayaan pelanggan terhadap bisnis jasa berbasis syariah. Jurnal Manajemen Islam, 7(3), 101-115.
Maulidya, R., & Herianto, D. (2019). Harapan dan realitas kualitas layanan dalam bisnis Islam. Jurnal Bisnis Syariah, 6(1), 22-35.
Pradesyah, R., & Ismail, AH (2024). Perilaku Terencana dalam mendukung Masyarakat Tanpa Uang Tunai: Meningkatkan Intensitas UMKM Halal Menggunakan Pembayaran Non Tunai. PERS UMSU.
Razali, H., Fadilah, S., & Hamzah, R. (2019). Konsep salon wanita muslim dan implementasi syariah dalam industri kecantikan. Jurnal Ekonomi dan Bisnis Islam, 5(2), 88-103.
Salfianur, A., Mukti, R., & Azzahra, N. (2021). Konsep dasar bisnis dalam Islam dan implementasinya dalam dunia bisnis. Jurnal Ekonomi Syariah, 8(3), 55-71.
Sawitri Rahayu, E., Amalia, R., & Setiawan, I. (2022). Inovasi layanan dan kualitas layanan dalam bisnis Islam: Implikasi terhadap kepuasan pelanggan. Jurnal Ekonomi Syariah Terapan, 6(2), 88-103.
Trisya Muliati, F., Hidayatullah, M., & Ramadhani, P. (2021). Integrasi nilai-nilai spiritual dan etika bisnis dalam manajemen bisnis syariah. Jurnal Manajemen Syariah, 9(1), 67-82.
Copyright (c) 2025 Naila Putri, Riyan Pradesyah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
