The Influence of Financial Management Education, Financial Literacy, and Personal Financial Attitudes on Paylater Usage: Hedonistic Lifestyle as a Mediator
Abstract
This study investigates the influence of Financial Management Education, Financial Literacy, and Personal Financial Attitudes on Paylater usage, with Hedonic Lifestyle as a mediating variable. It aims to determine whether these financial factors significantly impact Paylater use and whether Hedonic Lifestyle mediates the relationship. The research was conducted using a survey method with purposive sampling, targeting 600 university students across Indonesia who have used or are currently using Paylater services. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM). The findings show that Financial Management Education, Financial Literacy, and Personal Financial Attitudes significantly influence Paylater usage. However, Hedonic Lifestyle does not have a significant direct effect and does not mediate the relationship between financial knowledge, attitudes, and Paylater use. This suggests that financially literate individuals with responsible financial attitudes may still choose to use Paylater not due to hedonistic motivations, but because of practical reasons such as convenience, urgency, or ease of access. The novelty of this study lies in its integrated model that combines financial behavioral factors with lifestyle aspects an approach that is still rarely explored in Paylater-related research.
Downloads
References
Abnur, A., & Wibowo, A. E. (2024). Literasi Keuangan, Pembelajaran Manajemen Keuangan Di Perguruan Tinggi Terhadap Gaya Hidup Dan Semangat Berwirausaha. In Merline Julianti & Siska Amelia Maldin Jurnal Akuntansi Barelang (Vol. 8, Issue 2).
Abnur, A., Wibowo, A. E., Yulianti, M., & Maldin, S. A. (2024). Literasi Keuangan, Pembelajaran Manajemen Keuangan Di Perguruan Tinggi Terhadap Gaya Hidup Dan Semangat Berwirausaha. In Merline Julianti & Siska Amelia Maldin Jurnal Akuntansi Barelang (Vol. 8, Issue 2).
Adiprasetyo, A., & Surjandy. (2024). Analysis Of The Essential Motivation And Challenge Factors Of The Buy Now, Pay Later Service Among Indonesian University Students. E3s Web Of Conferences, 571. Https://Doi.Org/10.1051/E3sconf/202457106005
Aman, Y. Z., Widiawati, D., & Putri, D. S. (2023). The Mediation Role Of Shopping Lifestyle And Moderation Role Of Payletter On The Impact Of Hedonic Shopping Motivation On Implicit Buying. Journal Syntax Idea, 5(7). Https://Doi.Org/10.46799/Syntax-Idea.V5i7.2416
Angelista, F. D., Anggraini, L. D., & Putri, A. U. (2024). Pengaruh Literasi Keuangan, Gaya Hidup Dan Sikap Keuangan Terhadap Perilaku Keuangan Mahasiswa Pengguna Shopee Paylater. Journal Of Trends Economics And Accounting Research, 4(3), 696–705. Https://Doi.Org/10.47065/Jtear.V4i3.1197
Azzahra, A. F., Andriana, I., & Saputri, N. D. M. (2023). Pengaruh Penggunaan Fintech Payment Terhadap Perilaku Manajemen Keuangan. Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(2), 2581–2592. Https://Doi.Org/10.47467/Alkharaj.V6i2.4727
Cahya, A. D., Amrina, H. N., & Oktaviyani, S. (2021). Pengaruh Sikap Keuangan Terhadap Perilaku Manajemen Keuangan Pada Umkm Batik Jumputan. Jurnal Ilmiah Ekonomi Dan Bisnis.
Dwiwansi, P., Purnamasari, E. D., & Lazuarni, S. (2023). Pengaruh Literasi Keuangan Dan Financial Experience Generasi Milenial Terhadap Penggunaan Paylater Pada E-Commerce. Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan. Https://Univ45sby.Ac.Id/Ejournal/Index.Php/Ekonomika
Fatimah, N., & Susanti. (2018). Pengaruh Pembelajaran Akuntansi Keuangan, Literasi Keuangan, Dan Pendapatan Terhadap Perilaku Keuangan Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Gresik. Jurnal Pendidikan Akuntasi.
Feralda, M., Hasan Hafidzi, A., & Puspitadewi Samsuryaningrum, I. (2023). The Influence Of Financial Attitude, Self Control, And Hedonism Style On Financial Management Behavior Of Student Shopee Paylater Users In Jember District. Budapest International Research And Critics Institute-Journal (Birci-Journal). Https://Doi.Org/10.33258/Birci.V6i2.7606
Firmansyah, R., Julianti, V. T., Kurniawan, D. T., Arif Widianto, A., & Palil, M. R. (2022). Implications Of Financial Management On Family Economic Welfare Moderated By Household Financial Literacy. Advances In Social Science, Education And Humanities Research.
Fitriyah, N. W., & Nadlifatin, R. (2024). Behavioral Factors Of Intention To Use Pay Later Services. A Systematic Literature Review. E3s Web Of Conferences, 501. Https://Doi.Org/10.1051/E3sconf/202450102010
Isbahi, M. B. (2023). Factors Influencing Purchase Behavior: Consumer Interest, Price, and Product Quality (Literature Review HRM). Danadyaksa: Post Modern Economy Journal, 1(1), 18–36. https://doi.org/10.69965/danadyaksa.v1i1.6
Juviyanty, Yuwono, W., & Nainggolan, F. (2023). The Phenomenon Of Compulsive Buying Behavior Due To The Rise Of Fintech Lending Among Indonesian Millennials. Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi (Jmbi Unsrat).
Kamil, I., Ariani, M., & Irawan, I. A. (2024). The Influence Of Lifestyle And Financial Literacy On Online Paylater System And Its Impact On Spending Behavior. Journal Of Economics And Business Letters, 4(2), 51–62. Https://Doi.Org/10.55942/Jebl.V4i2.285
Komarudin, M. N., Arraniri, I., & Agyan, D. F. (2024). The Impact Of Financial Proficiency, Financial Attitudes, And Income On Financial Behavior In Using Paylater On E-Commerce. International Journal Administration, Business & Organization, 5(2), 26–36. Https://Doi.Org/10.61242/Ijabo.24.407
Laturette, K., Widianingsih, L. P., & Subandi, L. (2021). Literasi Keuangan Pada Generasi Z. Jurnal Pendidikan Akuntansi (Jpak), 9(1), 2722–7502.
Norman, E., Pahlawati, E., & Supriyatna, R. K. (2021). Manajemen Keuangan Keluarga Di Era Pandemi Covid -19. Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah, 4(1), 52–64. Https://Doi.Org/10.47467/Alkharaj.V4i1.392
Nugrahanti, Y. W., Rita, M. R., Restuti, M. D., & Hadiluwarso, M. A. (2024a). The Usage Of Paylater Among College Students: The Role Of Self-Control, Hedonistic Conformity, And Family Financial Education. Jurnal Manajemen Bisnis, 15(2), 366–386. Https://Doi.Org/10.18196/Mb.V15i2.23456
Nugrahanti, Y. W., Rita, M. R., Restuti, M. I. M. D., & Hadiluwarso, M. A. (2024b). Perilaku Keuangan Mahasiswa Dalam Penggunaan Paylater: Beli Sekarang-Bayar Nanti.
Nursinta, L. A., Subagyo, & Widodo, M. W. (2022). Pemahaman Literasi Keuangan Dalam Penggunaan Pinjaman Online Pada E-Commerce Shopee Paylater. Seminar Nasional Manajemen, Ekonomi Dan Akuntasi Fakultas Ekonomi Dan Bisnis Unp Kediri.
Paramitha, D. (2022). Analisis Metode Pembayaran Paylater Dari Dimensi Kepercayaan, Keamanan, Perilaku Belanja Kompulsif Transaksi Online. Jurnal Ilmiah Mahasiswa Ekonomi Manajemen.
Putra, P. D., Harahap, K., & Rahmah, S. S. (2020). The Hedonism Lifestyle, Financial Literacy And Financial Management Among Business Education Students To Financial Management. Journal Of Community Service And Research, 4(1). Http://Jurnal.Unimed.Ac.Id/2012/Index.Php/Jcrs/Article/View/18287
Rohmanto, F., & Susanti, A. (2021). Pengaruh Literasi Keuangan, Lifestyle Hedonis, Dan Sikap Keuangan Pribadi Terhadap Perilaku Keuangan Mahasiswa. Jurnal Ekonomi, Bisnis, Dan Manajemen.
Rusli, R., Jasman, J., Asriany, & Ardhana, M. A. (2023). The Effect Of Financial Literacy On Interest In Using Fintech Payments On The Shopee Application. Jurnal Economic Resources.
Susanto, Y. K. (2018). Auditor Switching: Management Turnover, Qualified Opinion, Audit Delay, Financial Distress. International Journal Of Business, Economics And Law, 15.
Toha, Mohamad & Supriyanto. (2023). Factors Influencing the Consumer Research Process: Market Target, Purchasing Behavior and Market Demand (Literature Review Of Consumer Behavior). Danadyaksa: Post Modern Economy Journal, 1(1), 1–17. Retrieved from https://e-journal.bustanul-ulum.id/in
Utami, S. C., Budisiwi, H., & Herdiani, R. T. (2024). Analyze The Impact Of Using Paylater On Self-Control In Adolescents In Jatilaba Village Margasari District, Tegal Regency. Proceeding International Conference On Education.
Copyright (c) 2025 Rasya Ninda Fajarrohmah, Ifah Rofiqoh
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
