PEOPLE DALAM MANAJEMEN PEMASARAN SYARIAH

Abstract

Marketing very important for the advancement of a business, Could not be denied that marketing still play an important role in a business. With the marketing can help provide information about goods or services are offered by the company, in order to meet the needs and consumer advocacy in accordance with the market. People is all who involved in the producing the product and provide services products to consumer. A person who manufactures and markets a product also having sound judgment in the eyes of consumers. Employees is the main factors that must be considered by company in order to execute strategy company. All attitudes and the act of employees, manner of dress employees and appearance employees having influence to successful delivery of services. Talk about employees means is talk about competence (knowledge, skill, and attitude) and motivation. In support of the mission and vision of the company required employee who a reliable and of course by still uphold the syariah principle.