STRATEGI PENGEMBANGAN PRODUK DAN PENGENDALAIN MUTU DI PT.YAKULT INDONESIA PERSADA NIP MOJOKERTO
Keywords:
Product development strategies,, quality control
Abstract
Product development strategies and quality control are one of the keys to the company’s succes in winning the market and achieving its goals. Company products are one of the important things and must continue to be developed so that business enterprises produce products that are acceptable to consumers. Quality is no less omportant than the product development strategy, to be improved in order to improve the quality of product. PT Yakult has a strategy to reach market share that can reach international markets, namely product development strategies and quality control.
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References
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Buchari, Alma. Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta, 2008
Kasali, Rhenald. Membidik Pasar Indonesia Segmentating, Targeting, Positioning. Jakarta: Gramedia Pustaka Utama, 2001
Kotler, Philip & Amstrong. Dasar-Dasar Pemasaran. Jakarta: PT.Index Kelompok Gramedia,2004
Kotler, Philip dan Keller. Manajemen Pemasaran. Bogor: Ghalia Indonesia.2002
Muhandri. T. dan D. Kadarisman. . Sistem Jaminan Mutu Pada Industri Pangan. Edisi Kedua. Bogor: IPB Press.2008
Tjiptono, Fandy. . Strategi Pemasaran. Edisi Ketiga. Bandung: ANDI, 2008
Triton PB. 2008. Marketing Strategic. Yogyakarta : Tugu Publisher.,2008
Widodo, D. Imam. Perencanaan dan Pengembangan Produk : Product, Planning &Design. Yogyakarta: UII Press Indonsia, 2003
http://www.yakult.co.id
http://ptyakultindonesia.blogspot.co.id/p/profil.html
Published
2016-03-07
How to Cite
[1]
Muawanah, M. 2016. STRATEGI PENGEMBANGAN PRODUK DAN PENGENDALAIN MUTU DI PT.YAKULT INDONESIA PERSADA NIP MOJOKERTO. Al-’`Adalah : Jurnal Syariah dan Hukum Islam. 1, 1 (Mar. 2016), 41-52. DOI:https://doi.org/10.31538/adlh.v1i1.446.
Section
Articles
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