Youtube Tour Videos among Indonesia Youth: During and After Pandemic
Video Tur YouTube di Kalangan Pemuda Indonesia: Selama dan Setelah Pandemi
Abstract
Purpose - This study aims at finding how the viewers are assumed by the tour videos and how Indonesian Youth respond the videos in the time of during and after pandemic.
Design/methodology/approach - Qualitative descriptive method was used in this research. The data were taken from two sources of data, i.e. virtual tour videos in YouTube which broadcast travel shows and Indonesian youth who enjoy watching tour videos. The visual images, dialogues, and text from the videos were analyzed using Hall’s representation theory. The results of the questionnaires and interviews with informants are analyzed to know how Indonesian Youth viewers respond the tour videos.
Findings/results – The analysis showed that the virtual tour video assumed viewers to have the desire of: (1) navigator to lead the process of searching for information; (2) Freedom to explore the virtual world; and (3) personal experience and engagement. These various representations give the audience options to experience their favored virtual trip. Further, this study found that while the main reasons of why virtual tour presentations can intermediate escapism are nostalgia and impressions of beauty (romantic vibes). In the period after the pandemic, the viewers use travel videos in YouTube mainly as a reference to arrange their trip.
Originality/value - This study offers a culturally unique perspective on how global media sites like YouTube please localized necessity for recreational and mental well-being. In addition, this study also gives new insights into how new behaviors have been formed during the crisis and persist as consumption pattern in the long run.
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