The Influence of Google Maps Reviews on Traveler Visits to Malang Raya
Pengaruh Ulasan Google Maps Terhadap Kunjungan Wisatawan di Malang Raya
Abstract
Purpose - This research aims to reveal the extent to which Google Maps reviews influence traveler visits to Malang Raya.
Design/methodology/approach - This is quantitative research. The design used is a correlational research design. This is to test the relationship between the Google Maps reviews and the traveler visits to Malang Raya (variables x and y). This design focuses on examining the relationship between Google Maps reviews (such as ratings and comments) and the number of traveler visits to tourist attractions in Malang Raya.
Findings/results – The hypothesis is accepted, which shows that Google Maps reviews influence traveler visits to Malang Raya. In other words, Google Maps reviews significantly influence traveler visit intentions to Malang Raya.
Originality/value - This research can be used as initial data for further research on the development of marketing systems for the tourism world, especially in Malang Raya. This research is not only able to open up understanding from a different perspective that the implementation of a branding system by utilizing Google Maps reviews is very crucial to be applied.
Paper type – Research paper
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