RISALAH TEORI-TEORI KOMUNIKASI MASSA

  • Puji Laksono Institut Pesantren KH, Abdul Chalim
Keywords: Communication studies, mass communication, mass media

Abstract

Mass communication is the communication from a person or group of people through a sender (media) to audiences or markets. Mass communication in practice is the dissemination of information through mass media, such as television, radio, newspapers, internet social media which are able to disseminate information widely to the public. Information in the process of mass communication is spread simultaneously throughout the radius of the coverage of the mass media used. The completeness of technical equipment determines the dissemination of information.

Denis McQuail suggests that everyone practices or participates in the process of mass communication. Not everyone is connected to the mass media. So the higher up the fewer people who participate in the process of mass communication. In the process of mass communication, the theorizing process in particular has been put forward by many scientists through the research process. The theory is understood as a series of related statements designed to explain a particular phenomenon or a category of related symptoms. With a theory, a phenomenon can be explained scientifically.

The theories of mass communication are agenda-setting theory, cultivation theory, spiral of silence theory, use, and satisfaction theory, technological determinism, bullet theory, innovation diffusion theory, critical media theory, cultural imperialism theory, and media equality theory. With a theory, a phenomenon can be explained scientifically.

Downloads

Download data is not yet available.

References

Barker, Chris. 2011. Cultural Studies : Teori dan Praktik. Yogyakarta : Kreasi Wacana.
Bungin, Burhan. 2009. Sosiologi Komunikasi ; Teori Paradigma dan Diskursus Teknologi Komunikasi di Masyarakat. Jakarta: Kencana.
Danesi, Marcel. 2010. Pengantar Memahami Semiotika Media. Yogyakarta : Jalasutra.
Kartasapoetra, G. dan L.J. B. Kreimers. 1987. Sosiologi Umum. Jakarta : Bina Aksara.
Kusumaningrat, Hikmat dan Kusumaningrat, Purnama. 2007. Jurnalistik : Teori dan Praktik. Bandung : PT. Remaja Rosdakarya.
McQuail, Denis. 2002. McQuail’s Mass Communication Theory. London : Sage Publication.
------------------ . 2011. Teori Komunikasi Massa. Edisi 6 Buku 1. 2011. Jakarta : Salemba Humaika.
------------------ . 2011. Teori Komunikasi Massa. Edisi 6 Buku 2. 2011. Jakarta : Salemba Humaika.
Morissan. 2015. Teori Komunikasi : Individu Hingga Massa. Jakarta Prenadamedia Group.
Mulyana, Deddy. 2010. Ilmu Komunikasi : Suatu Pengantar. Bandung : PT. Remaja Rosdakarya.
Nurudin. 2016. Ilmu Komunikasi : Ilmiah dan Populer. Jakarta : PT. Raja Grafindo Persada.
Rohim, Syaiful. 2016. Teori Komunikasi : Perspektif, Ragam, dan Aplikasi. Jakarta : PT. Rineka Cipta.
Sanderson, Stephen K. 1991. Macrosociology : an Introduction to Human Societies. HarperCollins Publishers Inc.
Sobur, Alex. 2009. Analisis Teks Media : Suatu Pengantar untuk Analisis Wacana, Analisis Semiotik, dan Analisis Framing. Bandung : PT. Remaja Rosdakarya.
Suyanto, Bagong. 2010. Teori Hegemoni Antonio Gramsci. Dalam : Bagong Suyanto, dan M. Khusna Amal (Ed). Anatomi dan Perkembangan Teori Sosial. Malang: Aditya Media.
Published
2023-07-03
How to Cite
Laksono, P. (2023). RISALAH TEORI-TEORI KOMUNIKASI MASSA. Al-Tsiqoh : Jurnal Ekonomi Dan Dakwah Islam, 8(1), 1-12. https://doi.org/10.31538/altsiq.v8i1.3634