Candidate Process and Political Marketing of the Khofifah – Emil Dardak Candidate Pair in the East Java Gubernatorial Election 2018
Proses Pencalonan dan Pemasaran Politik Pasangan Calon Khofifah – Emil Dardak di Pilgub Jawa Timur 2018
Abstract
This article examines the 2018 East Java Governor Election in which Khofifah-Emil and Gus Ipul-Puti participated. This article aims to understand how the process of candidacy and political marketing in the 2018 East Java Governor Election, especially the candidate pair Khofifah Indarparawansa-Emil Dardak. This research uses qualitative research methods with data collection techniques through documentation, observation, and interviews with one member of the Khofifah-Emil campaign team. The conclusion is that the Khofifah-Emil candidacy process in the 2018 East Java PILGUB went through a process of selecting and determining candidate pairs carried out by Political Parties and Kiai (Islamic clerics) who are members of Team 9, which is based on positioning research, survey analysis, candidate pair candidacy capital (motivational capital, social capital, political capital) and religious spirituality. In the political marketing process, Khofifah-Emil is involved in close relations with Islamic social and women's organizations such as Muslimat NU and Nasyiatul Aisyiyah Muhammadiyah. The Khofifah-Emil campaign team used open-closed political campaigns, land and air campaigns, and the involvement of celebrity endorsers
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