Da'wah Ethics in the Digital Era in Media Transformation and Moral Governance
Etika Da'wah di Era Digital dalam Transformasi Media dan Tata Kelola Moral
Keywords:
Da'wah, ethics, digital media, digital literacy, da'wah strategy
Abstract
Islamic preaching ethics in the context of digital media transformation and the accompanying moral challenges. Developments in communication technology have shifted preaching from traditional spaces to digital platforms, including social media, online videos, and interactive applications. This shift has opened up opportunities for preaching to reach a wider audience, especially the younger generation, but at the same time has raised serious issues related to ethics, information validity, and the communication style of preachers. This study employs a qualitative approach, utilizing a literature review method that incorporates relevant journals, books, and proceedings. The analysis was conducted through a thematic and comparative approach, which identified the main issues: the transformation of da'wah content, technological integration, digital literacy of preachers, and the gap between popular da'wah practices and Islamic ethical principles. The study's results show that some digital da'wah practices tend to prioritize sensationalism and provocative styles, thereby neglecting the principles of wisdom, politeness, and persuasive dialogue as taught in the Qur'an. This study recommends strengthening Islamic digital literacy, fostering da'wah ethics through official institutions, and applying the Prophet Muhammad's gentle, contextual, and respectful da'wah strategies towards the audience. Thus, digital da'wah can serve as an instrument for spreading Islam that is ethical, creative, and remains grounded in the values of rahmatan lil-'alamin.
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References
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Digital Da'wah Transformation: Cultural And Methodological Change Of Islamic Communication In The Current Digital Age. (2022). INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS, 5(8). https://doi.org/10.47191/ijmra/v5-i8-18
Eraku, S. S., Baruadi, M. K., Anantadjaya, S. P. D., Fadjarajani, S., Supriatna, U., & Arifin, A. (2021). DIGITAL LITERACY AND EDUCATORS OF ISLAMIC EDUCATION. Islamic Education Journal of Islamic Education, 10(1), 569. https://doi.org/10.30868/ei.v10i01.1533
Hamilaturroyya, H., & Adibah, I. Z. (2025). THE DYNAMICS OF CURRICULUM DEVELOPMENT IN THE DIGITAL ERA IN ANSWERING THE GAP IN CONCEPTS AND PRACTICES. LEARNING Journal of Innovation in Education and Learning, 5(3), 1245. https://doi.org/10.51878/learning.v5i3.6631
Handayani, R. (2021). YouTube as a Communication Medium in Preaching During a Pandemic. Hikmah, 15(1), 123. https://doi.org/10.24952/hik.v15i1.3569
HENDAYANA, Y. S., MELIANA, N., LESTARI, A. C., PURNAMIASIH, N. N., & SLA, A. (2024). INTEGRATING DIGITAL LITERACY IN INSTILLING ETHICS IN TECHNOLOGY USERS: A CASE STUDY OF SMK IT NURUL MUKHLISIN. SOCIAL Journal of Social Studies Education Innovation, 4(4), 544. https://doi.org/10.51878/social.v4i4.3789
Hikmawati, S. A., & Farida, L. (2021). THE USE OF TIK TOK MEDIA AS A DA'WAH MEDIUM FOR IAI LECTURER SUNAN KALIJOGO MALANG. Al-Ittishol Journal of Islamic Communication and Broadcasting, 2(1), 1. https://doi.org/10.51339/ittishol.v2i1.215
Ichwan, Moh. N., Amin, F., Khusairi, A., & Andrian, B. (2024). Digitalization and the Shifting Religious Literature of Indonesian Muslims in the Era of Society 5.0. Islamic Communication Journal, 9(2), 245. https://doi.org/10.21580/icj.2024.9.2.22515
Implementation of Digital Marketing Strategy to Optimize the Distribution of Agricultural Products in Tondano, Minahasa Regency. (n.d.).
Izzuddin, A. F., & Cahyadi, T. (2025). MARRIAGE CRISIS IN THE DIGITAL AGE: A TIKTOK NETNOGRAPHY STUDY OF GENERATION Z AND ITS RELEVANCE TO ISLAMIC FAMILY LAW. CENDEKIA Journal of Science, 5(3), 858. https://doi.org/10.51878/cendekia.v5i3.6180
Johariyah, St., & Samsuddin. (2024). Strengthening Islamic Religious Education Materials in the Digital Era: Challenges and Opportunities. Journal of Gurutta Education, 3(2), 50. https://doi.org/10.33096/jge.v3i2.1787
Kacashier, I., & Awali, S. (2024). The Role of Digital Da'wah in Spreading Islamic Messages in the Modern Era. An-Nasyr Journal of Da'wah in Ink Eyes, 11(1), 59. https://doi.org/10.54621/jn.v11i1.842
Latifah, A. A., Erlina, E., & Pahrudin, A. (2025). THE TRANSFORMATION OF THE ARABIC LANGUAGE CURRICULUM IN INDONESIA: A HISTORICAL, PHILOSOPHICAL, AND RECENT INNOVATION. LEARNING Journal of Innovation in Education and Learning Research, 5(3), 1053. https://doi.org/10.51878/learning.v5i3.5515
MAELISSA, N., TARUMASELY, Y., & Sahertian, C. D. W. (2024). THE USE OF MEDIA IN PAK LEARNING IN THE DIGITAL ERA. LEARNING Journal of Innovation in Education and Learning Research, 4(3), 523. https://doi.org/10.51878/learning.v4i3.3121
MAHMUD, M. (2024). PANCASILA LITERACY OF THE SARUNGAN IN REALIZING CIVIL SOCIETY. LEARNING Journal of Innovation in Education and Learning Research, 3(4), 263. https://doi.org/10.51878/learning.v3i4.2660
Minarti, M., Rahmah, M. N., Khalilurrahman, K., Samsir, S., & Mardiana, M. (2023). Utilization of social media in Learning Islamic Religion: Its Impact on Strengthening Student Outcomes and Achievements. Nidhomul Haq Journal of Islamic Education Management, 8(2), 279. https://doi.org/10.31538/ndh.v8i2.3930
Nawaffani, M. M. (2023). DIGITAL DA'WAH AND PULPIT DA'WAH: AN ANALYSIS OF THE ROLE AND IMPACT IN THE DIGITALIZATION ERA. Sanaamul Quran Journal of Islamic Insights, 4(2), 143. https://doi.org/10.62096/sq.v4i2.57
Pratiwi, C. S. (2022). TikTok Platform as a Representation of Da'wah Media in the Digital Era. JISAB The Journal of Islamic Communication and Broadcasting, 2(1), 50. https://doi.org/10.53515/jisab.v2i1.16
Pratiwi, I. S. (2024). Opportunities and Challenges of the Da'wah Study Center for the Spread of Islam in the Local Context: A Case Study on the Pandara Muslim YouTube Channel. Indonesian Culture and Religion Issues., 1(2), 9. https://doi.org/10.47134/diksima.v1i2.33
Qudratullah, Q., & Syam, S. (2024). Transformation of Da'wah through Digital Space. In IntechOpen eBooks. IntechOpen. https://doi.org/10.5772/intechopen.1004208
Rochmah, N. H. (2022). EFFECTIVENESS OF USING THE TIKTOK APPLICATION AS A DIGITAL DAKWAH MEDIA FOR GENERATION Z (STUDY OF TIKTOK ACCOUNTS @Basyasman00). QAULAN Journal of Islamic Communication, 3(1), 55. https://doi.org/10.21154/qaulan.v3i1.3826
Rosyidah, A. (2022). CHALLENGES AND STRATEGIES OF YOUNG DA'I IN DA'WAH in the DIGITAL ERA. Al-Tsiqoh Journal of Islamic Economics and Da'wah, 7(2), 1. https://doi.org/10.31538/altsiq.v7i2.2685
Sahlan, F., Sari, E. D. K., & Sa'diyah, R. (2022). Digital-Based Literacy Analysis of Religious Moderation: Study on Public Higher Education Students. Progresiva Journal of Islamic Thought and Education, 11(2), 153. https://doi.org/10.22219/progresiva.v11i02.20906
Saleh, S. P., Cangara, H., Sabreen, S., & A. B., S. (2022). Digital Da'wah Transformation: Cultural and Methodological Change of Islamic Communication in the Current Digital Age. Zenodo (CERN European Organization for Nuclear Research). https://doi.org/10.5281/zenodo.6976443
Shodiqoh, R. (2024). Digital Ethics: Social Media Ethics in a Contemporary Islamic Perspective. Solo International Collaboration and Publication of Social Sciences and Humanities, 2(3), 215. https://doi.org/10.61455/sicopus.v2i03.153
Siallagan, D. N., Simangunsong, R. T., Siagian, E. M., & Sibarani, S. (2025). DIGITIZATION OF LOCAL WISDOM AS A LITERACY MEDIA FOR MANAGEMENT AND LEGAL REVIEW AT SDN 173280 LOBU SIREGAR. COMMUNITY Journal of Community Service, 5(1), 158. https://doi.org/10.51878/community.v5i1.6058
Sitanggang, A. S., Nazhif, D. N., Ar-Razi, M. H., & Buaton, M. A. F. (2024). The Effectiveness of Digital Marketing Strategies on Social Media: A Case Study of Facebook, Instagram, and Tiktok for Generation Z. MASMAN Master of Management, 2(3), 233. https://doi.org/10.59603/masman.v2i3.489
Sule, M. M. (2020). Muslim Scholars and the World of Social Media: Opportunities and Challenges. Islamic Communication Journal, 5(2), 223. https://doi.org/10.21580/icj.2020.5.2.6556
Susanto, M. A. (2024). Islam and Technology: Ethical Challenges and Adaptation in the Digital Age. Al-Muharrik, 1(2), 95. https://doi.org/10.59829/dq88ve47
Suwahyu, I. (2024). THE ROLE OF TECHNOLOGICAL INNOVATION IN THE TRANSFORMATION OF ISLAMIC EDUCATION IN THE DIGITAL ERA. ISLAMIC REFERENCE Journal of Islamic Studies, 2(2), 28. https://doi.org/10.61220/ri.v2i2.003
Wahid, S. H. (2024). Exploring the intersection of Islam and digital technology: A bibliometric analysis. Social Sciences & Humanities Open, 10, 101085. https://doi.org/10.1016/j.ssaho.2024.101085
Usuf, Y. M., Rahiem, V. A., Wartono, W., & Fitrananda, C. A. (2021). Representation of Muslim Clothing of Hijrah Youth on the Shift Media YouTube Channel. Journal of Global Communication, 10(2), 294. https://doi.org/10.24815/jkg.v10i2.23093
Published
2025-10-04
How to Cite
Marzuki, M., Fatima, N., & Sariningsih, I. (2025). Da’wah Ethics in the Digital Era in Media Transformation and Moral Governance. Al-Tsiqoh : Jurnal Ekonomi Dan Dakwah Islam, 10(2), 67-78. https://doi.org/10.31538/altsiq.v10i2.6923
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Articles
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